Garment District Showroom Lease Sets $35 Rent
Tenants comparing office and showroom space in Manhattan can use this $35 per square foot asking rent as a local reference point.
Updated on Nov. 5, 2026 in Commercial
Activewear brand RBX Direct has signed a lease for 4,800 square feet at 102 West 38th Street in Manhattan's Garment District, for an office and showroom. The asking rent was $35 per square foot, and the lease was brokered by Adams & Company on the landlord's behalf.
Why it matters
For New York City's commercial real estate market, the deal shows a fashion-sector tenant taking space in the Garment District at a $35 per square foot asking rent, a figure readers can use as a local benchmark for showroom-and-office space. The building has not changed hands since Lal Sani bought it in 1994, so the lease reflects an existing owner's leasing decision rather than a sale.
RBX Direct leased 4,800 square feet at 102 West 38th Street at an asking rent of $35 per square foot for office and showroom use. Adams & Company, with Jeff Buslik as sole landlord broker, handled the landlord side, while LSL Advisors represented the tenant.
The players
RBX Direct
An activewear brand whose LinkedIn profile lists New York City as its base.
Adams & Company
The commercial real estate brokerage that represented the landlord in the lease.
LSL Advisors
The brokerage whose advisors Wayne Siegel and Raymond Balassiano negotiated on behalf of RBX Direct.
The details
Adams & Company brokered the lease for the landlord, with Jeff Buslik acting as the sole broker on that side. Wayne Siegel and Raymond Balassiano of LSL Advisors negotiated on behalf of RBX Direct, which needed room for office and showroom growth. Property records show Lal Sani bought the building in 1994 and that it has not changed hands since.
Timeline
Lal Sani purchased 102 West 38th Street in 1994.
The lease signing was reported on November 5, 2026.
The Home Front
The deal sits in Manhattan's Garment District, a neighborhood long associated with apparel showrooms and offices. It adds one more fashion tenant to a commercial corridor where a $35 per square foot asking rent now serves as a reference point for similar space.
If you run a small business and are weighing commercial space, compare asking rents per square foot with your own budget and ask a licensed commercial broker to pull recent comparable leases in your target neighborhood. Lease length and landlord terms were not disclosed in this deal, so confirm those directly with a licensed broker or attorney before committing to any space.
The takeaway
A single lease at a $35 per square foot asking rent gives the Garment District a fresh data point for showroom and office pricing. If you are comparing commercial space, ask a licensed broker for recent comparable leases before you set your own budget.
Further reading
For more on leasing trends, see Commercial listings and market reports for New York City.
Source note: This article includes information reported by Commercial Observer.
