Heisman Trust to Move HQ to 120 Broadway

The sports organization will occupy 5,000 square feet on the 13th floor of the Lower Manhattan tower starting in 2027.

Updated on Nov. 6, 2026 in Commercial

Upper facade of a tall Lower Manhattan office tower with stepped setback terraces and window grids under a pale sky, in warm late-afternoon light. — The Heisman Trust will move its headquarters to 5,000 square feet on the 13th floor of 120 Broadway in Manhattan starting in 2027, under a 10-year lease with Silverstein Properties. AI Illustration. Upload story photo >

The Heisman Trust is relocating its headquarters to 120 Broadway in Manhattan under a 10-year lease with Silverstein Properties, taking effect in 2027. The organization will occupy 5,000 square feet on the 13th floor.

Why it matters

For New York City commercial real estate, the move adds a recognizable sports-institution tenant to a 1915-built, LEED Gold-certified 40-story tower in the Financial District. It signals continued demand for well-appointed office space with amenity programming downtown.

The Heisman Trust will occupy 5,000 square feet on the 13th floor of 120 Broadway, with the move taking effect in 2027. Two Heisman Memorial Trophies will be displayed, one in the building lobby and one in The Landmark, the 10th-floor amenity center.

The players

Heisman Trust

The organization that awards the annual Heisman Memorial Trophy to college football's top player since 1935.

Silverstein Properties

The New York City real estate firm that owns 120 Broadway and negotiated the new office lease with the Heisman Trust.

The details

Silverstein Properties negotiated a new office lease with the Heisman Trust as part of a 10-year agreement. The arrangement also includes a rebranded section of The Landmark, which will be called the Heisman Lounge and feature deep wood tones, leather furniture, a pool table and shuffleboard.

Built in 1915: 120 Broadway is constructed.
Since 1935: Heisman Memorial Trophies are awarded annually.
2027: The Heisman Trust relocates its headquarters to 120 Broadway.
10-year agreement: Term of the trophy display arrangement.

The Home Front

120 Broadway, built in 1915, is a 40-story LEED Gold-certified tower totaling 1.9 million square feet in Lower Manhattan. The lease adds a sports-institution tenant to a building whose commercial reach now includes a lounge-style amenity space.

If you work in or near the Financial District, the move may change foot traffic and amenity options around Broadway and Fulton Street in 2027. Commercial tenants considering downtown space can weigh amenity-rich buildings like 120 Broadway when comparing options.

The takeaway

Amenity programming, such as a lounge and trophy displays, is becoming a differentiator for downtown office leases. Tenants evaluating space should ask landlords which shared amenities are included and how they are maintained.