PetLabCo Has Released New Calming Dog Chews
Owners can now use this pork-flavored chew to help their dogs navigate stress from holiday travel or fireworks.
Updated on Oct. 13, 2026 in Pets — General
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PetLabCo has introduced the NeuraBlend Calming Chew, the company's first product designed to help dogs manage stress during challenging events. The pork-flavored, melatonin-free chews support four body pathways, including gut-brain and neurotransmitter health.
Why it matters
Changes in routine or exposure to loud events like fireworks can trigger significant stress in pets, impacting overall household harmony. This product offers a new botanical and postbiotic option for owners looking to help their dogs navigate seasonal disruptions.
The supplement features a unique blend of 10 active ingredients, including KSM-66 Ashwagandha Root Extract and the PRIOME MW postbiotic blend. These additives are formulated to support the stress response through a specific, structured administration protocol.
The players
PetLabCo
A pet health manufacturer that provides various canine wellness products and recently expanded into the calming supplement market.
The details
The supplement targets four specific body pathways to manage anxiety, including the gut-brain axis and botanical support. To be effective, the manufacturer requires a strict double-administration schedule that begins 7 days before a planned event, continues through the day of the event, and concludes 2 days afterward. Dosage is determined based on the dog's individual size.
Timeline
PetLabCo announced the product launch on October 13, 2026.
The product is available for the upcoming holiday season to assist with travel stress.
The Home Front
The introduction of this chew aligns with the broader pet-wellness industry trend of incorporating functional botanicals and postbiotics into common household pet care. This marks a shift toward specialized, multi-ingredient supplements intended to assist pets with environment-based stress.
If you are planning holiday travel or expecting fireworks in your neighborhood, review your dog's current anxiety management plan with your veterinarian. Ensure you consult the packaging for specific dosing instructions based on your pet's weight to begin the 7-day pre-event cycle.
The takeaway
Management of pet stress is most effective when owners proactively address the dog's needs before a triggering event occurs. Plan ahead by checking your calendar for potential stressors like travel or holiday gatherings and starting the required administration protocol well in advance.
Further reading
Find more resources on supporting your pet's health during seasonal transitions in our Pets — General section.
Live Poll
Do you believe dog calming supplements are necessary to help pets manage everyday stress?
