Canine Project Will Launch Furvive Dog Wash October 15
Owners of dogs older than 8 weeks will soon have a new skincare-focused grooming option for their pets.
Updated on Oct. 8, 2026 in Dogs
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The canine project is set to release FURVIVE, an all-in-one shampoo, conditioner, and body wash, on October 15, 2026. This new grooming product is formulated to address canine skin health in addition to cleaning fur.
Why it matters
Founders Jan Sprung and Nancy Novograd developed the formula to move beyond simple surface cleaning by including ingredients typically found in human skincare. This product offers a new choice for pet owners seeking specific dermatological support for their dogs.
The 12 fluid ounce (355 mL) bottle will retail for $33. The formula is pH-balanced for dogs and is intended for use on puppies starting at 8 weeks of age.
The players
The canine project
A dog skincare brand based in New York that focuses on grooming products formulated for canine dermatological needs.
Jan Sprung
A co-founder of the canine project who helped develop the company's line of skincare-focused pet grooming solutions.
Nancy Novograd
A co-founder of the canine project who manages the brand's approach to canine skin and coat maintenance.
The details
The product applies as a concentrated gel that transforms into a lather when used on the dog. It contains Brazilian Copaiba, Hyaluronic Acid, Niacinamide B3, and Panthenol B5 while excluding sulfates, parabens, phthalates, and PEGs. The item is manufactured in the United States and will be sold via the company website and Amazon.
Timeline
October 8, 2026: The company announced the product launch.
October 15, 2026: The product becomes available for retail purchase.
The Home Front
This release follows the established industry trend toward premium, ingredient-focused pet grooming products that mirror human dermatological standards. It marks a shift in the pet supply market toward prioritizing specific canine skin health over basic hygiene.
Before switching shampoos, verify that your puppy is at least 8 weeks old, which is the manufacturer's age threshold for this formula. If your pet has a history of skin sensitivities, consult your veterinarian before introducing a new product to their grooming routine.
The takeaway
The canine project is introducing a new grooming option designed to treat canine skin rather than just cleaning fur. Check your pet's current grooming supplies to see if they are nearing the end of their shelf life before considering this new product.
Further reading
For more tips on maintaining your pet's health, visit our Dogs section.
Source note: This article includes information reported by The Manila times.
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