Petco Has Launched Its 2026 Holiday Campaign
Pet parents can now access seasonal collections and in-store events as part of the retailer's holiday rollout.
Updated on Oct. 13, 2026 in Pets — General
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Petco has officially launched its 2026 Never Naughty, Always Nice holiday campaign, introducing hundreds of new seasonal items. This initiative focuses on helping families include their pets in festive traditions, with a majority of the new collection priced at $10 or less.
Why it matters
As pet owners increasingly view their animals as children, retailers are expanding holiday offerings to meet this deep family integration. This shift aligns with broader industry growth, with annual U.S. pet spending projected to climb from $158 billion in 2025 to $173 billion by 2027.
Seventy percent of the new holiday items are priced at $10 or less. The collection includes a Lambchop Advent Calendar containing 12 items.
The players
Petco
A major national retailer of pet supplies and services that regularly integrates seasonal events and wellness products into its physical store footprint.
Ronnie Woo
A professional chef who collaborated with the retailer to create a specialized dual-recipe cookbook for pets and their owners.
The details
The campaign provides festive options through both physical stores and digital channels. Customers can participate by downloading the Petco app to activate specific holiday offers. Additionally, the company is facilitating holiday photos with Santa and hosting professional-grade food sampling stations at select locations to encourage in-store engagement.
Timeline
November 2026: Launch of holiday groom packages and the Lambchop Advent Calendar.
Mid-November 2026: Release of the Ronnie Woo cookbook at Petco.
November 21-22, 2026: In-store Petsgiving sampling events.
November 21 - December 25, 2026: Weekly promotions available for Nice List members.
The Home Front
This holiday campaign reflects the sustained upward trajectory of pet industry spending, which is forecasted to reach $173 billion by 2027. The expansion of seasonal goods for pets highlights a shift toward treating animal companions as core participants in household holiday customs.
Download the Petco app to track weekly promotions starting November 21 for the store's Nice List members. If you plan to attend the in-store Petsgiving event or schedule a holiday portrait, contact your local store to confirm their specific daily schedule.
The takeaway
Pet owners can lean into holiday festivities by utilizing the retailer's in-store events and budget-friendly product lines. Keep an eye on your app notifications starting November 21 to ensure you do not miss the weekly Nice List promotional windows.
Further reading
For more on seasonal care and trends, visit the Pets — General section of our site.
Source note: This article includes information reported by Petage.
Live Poll
Do you plan to purchase holiday gifts or themed treats for your pets this year?
