Honda to Redesign Accord and Launch SUV by 2029
Ohio drivers can expect a shift to hybrid-only Accord models by 2027 and a new SUV entry to follow in 2029.
Updated on Oct. 29, 2026 in Car Types

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Honda is shifting its North American strategy from electric vehicles to hybrid technology, with a redesigned Accord planned for 2027 and a new Accord SUV slated for production at its Marysville, Ohio, plant in 2029. These vehicles will utilize an advanced two-motor hybrid system that pairs a four-cylinder engine with electric drive technology.
Why it matters
The pivot reflects a broader industry retreat from pure electric vehicles due to low profitability, with Honda now focusing on hybrid models to compete in the popular crossover segment. For families, this signals a transition toward fuel-efficient hybrid options for future vehicle purchases.
Honda has sold 15 million Accords in the U.S. since 1976, with 145,521 units moved through October 2026. The new Accord SUV is expected to carry a price tag of approximately $35,000, while the current 2026 Accord base model starts at $28,395.
The players
Honda
A global automotive manufacturer known for producing reliable family vehicles and a long history of high-volume sedan sales.
Subaru
An automotive manufacturer whose Outback model is currently targeted as the primary competitor for the upcoming Honda Accord SUV.
The details
The upcoming redesign and new SUV model rely on a two-motor hybrid architecture that integrates a traditional four-cylinder gas engine with electric propulsion. This configuration is designed to improve fuel efficiency without requiring the external charging infrastructure associated with fully electric models. Production for the new SUV will be anchored at the existing Marysville facility in Ohio to leverage local manufacturing capacity.
Timeline
May 7, 1976: The Honda Accord originally enters the automotive market.
March 2026: Honda cancels most of its planned North American EV lineup.
Second half of 2027: The redesigned Honda Accord is expected to hit the market.
Mid-2029: Honda plans to roll out the new Accord SUV.
The Home Front
Honda's strategic pivot aligns with the broader industry trend of prioritizing hybrid technology over pure electric vehicle development due to market-wide profitability concerns. This shift marks a notable departure from the aggressive EV expansion plans previously favored by many major automakers.
If you are planning a vehicle purchase, keep in mind that upcoming Honda models will feature hybrid-only powertrains starting in 2027. Owners of current sedans may want to monitor future hybrid fuel efficiency ratings to see how these vehicles might impact long-term household fuel budgets.
The takeaway
The move to hybrids represents a long-term shift in vehicle availability for Ohio families. Prospective buyers should track the progress of the 2027 Accord redesign and the 2029 SUV rollout to determine if these models fit their future family logistics and transportation needs.
Further reading
For more on evolving vehicle technology and market trends, visit our Car Types section.
Source note: This article includes information reported by Autoevolution.
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