Real Estate Firm Serhant Launched Illinois Offices
The brokerage opened two new locations in Chicago and the North Shore, recruiting 40 agents to its initial team.
Updated on Oct. 6, 2026 in Commercial
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Real estate firm Serhant has officially expanded into Illinois with two new offices serving Chicago and the North Shore suburbs. The firm kicked off operations with a roster of 40 agents recruited from established local brokerages.
Why it matters
The entry of a new firm marks a shift in the local market landscape, as the company seeks to offer Chicago-area property buyers and sellers a fresh direction. This expansion follows the firm's growth into 17 states, driven by the CEO's personal family ties to the Midwest.
Serhant Illinois launched with 40 agents who recorded a combined sales volume of $600 million last year. The new team includes 15 agents from Sotheby's International Realty, 10 from @properties Christie's, five from Baird & Warner, and three from Compass.
The players
Serhant
A real estate brokerage firm that has rapidly scaled to 38 offices across 17 states.
Dina Lissner
The professional tapped to lead the new Serhant Illinois practice.
The details
To build its local footprint, the firm hired talent directly from top-performing established brokerages. Dina Lissner will lead the practice, operating out of two newly opened offices. This move scales the company's presence to 38 offices across 17 states, utilizing a growth model previously tested in California, Texas, Colorado, and Massachusetts.
Timeline
October 6, 2026: Serhant Illinois officially launched operations.
2020: The CEO began considering Chicago as a target market.
The Home Front
The entry of Serhant enters a competitive Chicago market where top firms currently command a 63 percent share of total volume. This expansion signals a push to diversify options for local property owners beyond the dominant brokerages that accounted for $7.85 billion in sales last year.
Homeowners in Chicago and the North Shore may see new marketing styles or service models as the firm begins active operations. If you are preparing to list your property, compare the service offerings and marketing strategies of this new entrant against those of your established local agents.
The takeaway
The arrival of a national brokerage firm in Chicago introduces a new option for those looking to buy or sell property in the area. Keep track of how local listing strategies evolve as these firms compete for a share of the regional sales volume.
Further reading
Learn more about local market dynamics by visiting the Commercial section.
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