AI Mentions in Home Listings Jump 119%

Homeowners and buyers planning renovations can use these shifts in listing language to guide priorities, not to predict resale value.

Updated on Nov. 10, 2026 in Home — General

Gouache-painted editorial illustration of a saturated paint swatch leaning against a plaster wall beside a brass door handle, evoking current home renovation tastes. — Zillow's 2027 Home Trends Report, released November 10, 2026, found AI mentions in for-sale listings rose 119 percent year over year while 'cozy' fell 22 percent. AI Illustration. Upload story photo >

Live Poll

Would you pay more for a home with smart-home features?

Zillow's 2027 Home Trends Report, released November 10, 2026, tracks year-over-year changes in how often features appear in millions of for-sale listings. Mentions of AI in listings rose 119 percent, while mentions of 'cozy' fell 22 percent.

Why it matters

Listing language shows which features sellers and agents believe will attract buyers, so it offers a useful signal about what is in demand in the U.S. housing market. The results describe how homes are marketed rather than what buyers say they want, so they are best read as a guide to market trends rather than a survey of preferences.

Mentions of app-controlled home systems rose 34 percent and spaces to unplug rose 34 percent, while painted brick rose 27 percent and board-and-batten siding rose 24 percent. Multigenerational living mentions rose 58 percent, spa-inspired bathrooms 60 percent, and cold plunge pools 44 percent.

The players

Zillow

Zillow is a major U.S. real estate marketplace whose home listings and market data are widely used by homebuyers, sellers, and agents.

The details

Zillow tracked changes in the frequency of hundreds of features across for-sale listings, comparing each year with the one before. Because the figures come from how sellers and agents describe homes, a rise in a term signals that listings are increasingly highlighting that feature. A color-drenched den on Long Island, New York, was cited as an example of the bold color trend. The report also found that descriptive words shifted, with 'elevated' rising 71 percent while 'cozy,' 'eclectic,' and 'boho' all declined.

November 10, 2026: Zillow released the 2027 Home Trends Report, tracking changes compared with the prior year.

The Home Front

Zillow's annual Home Trends Reports track how listing language changes from year to year, offering a running view of marketing trends in for-sale homes. The 2027 edition shows strong growth in technology and bold-design terms alongside a decline in softer descriptors like 'cozy.'

If you are planning a renovation, consider how features like app-controlled systems or dedicated unplugging spaces could fit your routine and budget. Before committing to a bold paint color or major finish, get quotes from licensed contractors for any work involving electrical or structural changes.

The takeaway

Listing language reflects what sellers want to highlight, so use these trends as a starting point rather than a guarantee of resale value. Keep a written list of the features you prioritize, and check local comparable sales before spending on any trend.