Polestar Concept Previews Next Two EVs

The Formula 2030 concept is not headed for production, but its styling signals the look of the 2027 Polestar 2 and 2028 Polestar 7.

Updated on Nov. 10, 2026 in Electric Vehicles

Low, wide unbadged electric hot-hatch with flared wheel arches and large body-coloured wheels, photographed at three-quarter front angle against a plain pale wall. — Polestar unveiled its Formula 2030 concept on Monday, a non-production hot-hatch study previewing the styling of the next Polestar 2 and Polestar 7 electric models. AI Illustration. Upload story photo >

Polestar has unveiled the Formula 2030 concept, a wide hot-hatch study with chunky arches and 22in body-coloured wheels that is not scheduled for production. The reveal also previewed design cues for the next Polestar 2, expected in 2027, and the Polestar 7 compact crossover, expected in 2028.

Why it matters

For electric-vehicle buyers, the concept signals where Polestar's styling and cabin philosophy are heading, including a return to physical buttons and switches inside the cabin. Because no powertrain details have been released, the concept offers a design preview rather than a purchase option for drivers weighing an EV now.

The Formula 2030 concept is over two metres wide, sits lower than the Polestar 5, and rides on body-coloured 22in wheels. Its cabin pairs a 12.2in portrait touchscreen with a 20in curved driver display mounted to the steering column.

The players

Polestar

A Swedish electric performance car brand whose lineup includes the Polestar 2 and Polestar 5 and which is developing the Polestar 7 compact crossover.

Philipp Römers

Polestar's design chief, who previewed design elements of the next Polestar 2 and Polestar 7.

The details

The concept's front end previews the look of the next Polestar 2, while its rear light signature and shapes preview the Polestar 7. Its seat backs use a material combining flax and bio-based polypropylene, and it features Dual Blade headlights and a single central wiper. Design chief Philipp Römers, who took the role in January 2025, said physical buttons and controls will carry through to future production Polestars.

January 2025: Philipp Römers takes on the role of Polestar design chief.
2027: The next Polestar 2 is expected to launch.
2028: The Polestar 7 compact crossover is expected to launch.

The Home Front

The concept's front and rear design cues point to a planned Polestar 2 refresh in 2027 and a Polestar 7 crossover in 2028, extending the brand's EV line across two model years. Its move back toward physical controls places it against a wider industry debate over touchscreen-only cabins in electric vehicles.

If you are planning an EV purchase, the concept itself is not something you can order, so compare current Polestar models on their published specifications instead. Consider whether a physical-button cabin layout matters to you, and ask a dealer which production models will carry it.

The takeaway

The Formula 2030 concept is a design preview, not a product, so there is no powertrain, range, or price to plan around yet. Keep an eye on the 2027 Polestar 2 and 2028 Polestar 7 launches if you want to see these design cues in production form.