Benjamin Moore Named Webster Green 2027 Colour of the Year

The paint manufacturer selected this grounded hue to help homeowners refresh their spaces with a nature-inspired aesthetic.

Updated on Oct. 14, 2026 in Interior Decorating

Flat opaque gouache-painted illustration of a ceramic bowl with a thick green paint smear, evoking a nature-inspired lifestyle design aesthetic. — Benjamin Moore named Webster Green HC-130 as its 2027 Colour of the Year, signaling a trend toward grounded, nature-inspired home interior palettes. AI Illustration. Upload story photo >

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Do you prefer nature-inspired colours when decorating your home spaces?

Benjamin Moore has announced that Webster Green HC-130 is its official 2027 Colour of the Year. This selection arrives alongside a curated palette of seven complementary shades designed to influence upcoming interior design trends.

Why it matters

The company chose this shade to address a growing consumer desire for grounded, earthy hues that promote a sense of reconnection with the past. This shift highlights a broader market trend toward more restorative and historically inspired home environments.

Webster Green HC-130 takes the top spot for 2027, joined by complementary colors including Shakespeare Tan, Townsend Harbor Brown, and Antique Copper.

The players

Benjamin Moore

A long-standing American paint and coatings manufacturer known for its premium residential product lines and annual color trend forecasting.

Tanu Vasu

An illustrator and creative collaborator featured in the brand's marketing campaign to promote the 2027 color palette.

The details

Colour specialists determined the new selection by conducting market research into both historical and contemporary design trends. The company is supporting the launch with a promotional video featuring illustrator Tanu Vasu to demonstrate how the shade integrates into modern home interiors.

2026: Silhouette AF-655 served as the previous Colour of the Year.
October 14, 2026: Benjamin Moore officially announced the 2027 Colour of the Year.

The Home Front

This selection follows the established pattern of major paint brands setting annual tonal benchmarks for the home improvement industry. It marks a clear departure from previous cycles, shifting the market focus toward grounded, earth-toned palettes for the upcoming year.

If you are planning a painting project for the coming year, consider testing Webster Green HC-130 against your current lighting to see how it complements your existing furniture. You may want to collect samples of the coordinating shades, such as Shakespeare Tan, to build a cohesive room palette.

The takeaway

The selection of Webster Green reflects a broader desire for stability and nature-inspired themes in residential design. Homeowners should track how this shade performs in their specific room lighting before committing to a full-scale renovation or paint project.