Gitcha Signed Five Major Real Estate Platforms
The Buyer Listing Service platform expanded its reach to help listing agents better identify potential buyer demand.
Updated on Oct. 13, 2026 in Residential
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In early 2025, Gitcha began integrating its Buyer Listing Service platform with five Multiple Listing Service (MLS) organizations across the country. The move aims to provide a counterweight to seller-focused market networks by sharing buyer intent data with listing agents.
Why it matters
By integrating into the MLS, Gitcha provides listing agents with direct insight into buyer demand to help inform property listing strategies. The company seeks to balance current market tools that prioritize seller-side strategies over buyer representation.
Five MLS organizations are now using the platform, which previously built a base of 1,000 subscribers in Phoenix, Arizona. The service first debuted in Bend, Oregon, in September 2023.
The players
Gitcha
A real estate technology firm that provides a Buyer Listing Service to connect buyer intent data with listing agents.
Cooper
The operator of dC Real Estate who established a brokerage in 2020 and oversees Gitcha.
The details
The platform functions by collecting and aggregating buyer intent data, which is then shared with listing agents to encourage new inventory. The company navigates varied governance and ownership structures within each MLS to integrate its service as the formal buy-side component. This process allows agents to move beyond private listing networks when evaluating market conditions.
Timeline
2020: Cooper added a real estate brokerage to his company.
September 2023: Gitcha launched in the Bend, Oregon market.
2024: National brokerages approached Gitcha for exclusivity.
Early 2025: Gitcha began the process of partnering with MLSs.
The Home Front
This development marks a significant shift in how residential property listings are managed by moving buyer-intent data into the formal MLS system. It challenges the historical dominance of seller-focused market strategies that have long defined the industry's digital landscape.
Homeowners preparing to list their property should ask their agent if they utilize platforms that incorporate buyer intent data to gauge local demand. Understanding these tools can provide more visibility into the pool of potential buyers currently looking in your specific area.
The takeaway
The integration of buy-side data into MLS systems reflects a growing emphasis on transparency in the residential real estate market. Sellers should monitor whether their listing agent uses these new tools to attract a broader range of prospective buyers.
Further reading
Learn more about current trends in the Residential sector of the housing market.
Source note: This article includes information reported by HousingWire.
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