Gitcha Partnered With Hive MLS to Expand Buyer Listings
The agreement will provide nearly 20,000 brokers with standardized tools for tracking buyer needs across six states.
Updated on Oct. 7, 2026 in Residential
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Gitcha has signed an agreement with Hive MLS to integrate its buyer listing service into the cooperative marketplace. The partnership will bring structured demand tracking to real estate professionals serving more than 450 cities and towns.
Why it matters
The collaboration provides visibility into buyer demand, allowing brokers and appraisers to align property listings more effectively with specific local needs. This shift aims to standardize how buyer preferences are shared across the real estate ecosystem.
The deal covers 20,000 brokers and appraisers across North Carolina, South Carolina, Georgia, Virginia, Tennessee and Alabama. This expansion follows Gitcha's recent agreements with Mainstreet Realtors, Momentum MLS and Lubbock Realtors over the past six months.
The players
Gitcha
A technology provider specializing in real estate software and buyer listing services that has recently expanded through several cooperative partnerships.
Hive MLS
A cooperative marketplace network that serves over 450 cities and towns throughout the Southeastern United States.
The details
Through this tool, real estate professionals can create and share standardized buyer profiles directly within the MLS environment. These profiles capture critical homebuying criteria including preferred locations, property types, price ranges, and move-in timelines. By centralizing this information, the platform aims to create more transparency around active market demand for both buyers and sellers.
Timeline
December 2026: The tool will launch for Hive members.
The Home Front
This partnership follows the industry trend toward integrating digital buyer-demand tools directly into local MLS platforms. It signals a shift in how real estate inventory may be matched to buyer needs across the Southeastern United States.
If you are currently looking to buy or sell, speak with your real estate agent about how new MLS tools might affect how your property preferences are shared or evaluated. These digital profiles are designed to help professionals match your specific needs with available local inventory.
The takeaway
This agreement aims to bring better structure to the real estate market by standardizing how buyer demand is tracked and shared. Homeowners and buyers should discuss with their agents how such digital listing services can better align their property requirements with current inventory.
What happens next
The Buyer Listing Service is scheduled to launch for Hive members in December 2026.
Further reading
Learn more about local market dynamics in the Residential section.
Source note: This article includes information reported by HousingWire.
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