Former H-E-B Site Becomes 362 Oak Lawn Apartments
Dallas renters near Uptown should expect construction to begin Wednesday on the 3-acre Lemmon Avenue site.
Updated on Nov. 2, 2026 in Commercial
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Trademark Property Company and the Morgan Group have bought a 3-acre parcel at 3900 Lemmon Avenue in Dallas's Oak Lawn neighborhood from H-E-B, for an undisclosed price. The site, a full city block near Uptown, previously housed an H-E-B store. Trademark plans a 362-unit, seven-story apartment development there.
Why it matters
The purchase converts a former grocery site into housing, adding 362 apartments to a central Dallas neighborhood close to Uptown. Zoning work with the city is already complete, which is why construction is set to move forward.
The 3-acre parcel at 3900 Lemmon Avenue will hold a 362-unit, seven-story building. Trademark's earlier 2023 plan for the same site called for 414 units, a higher count than the current proposal.
The players
Trademark Property Company
A Dallas-area developer that builds and manages multifamily apartment communities and previously pursued the H-E-B site.
Morgan Group
A development partner in the joint venture that bought the Oak Lawn parcel.
H-E-B
A Texas grocery chain that previously operated a store on the Lemmon Avenue site and never built its planned replacement.
The details
A joint venture between Trademark Property Company and the Morgan Group was created to acquire the property. Trademark has completed zoning efforts with the city before construction. Planned amenities include a resort-style swimming pool, landscaped courtyards, coworker spaces, and a modernized fitness center.
Timeline
2023: Trademark sought a 414-unit multifamily development on the H-E-B site.
July: Trademark geared up to break ground on its Anthem development.
Wednesday: Construction on the Oak Lawn development is set to begin.
The Home Front
Trademark's Oak Lawn plan runs opposite to its scrapped hotel and multifamily element at the Anthem development, which shifted to retail. The contrast shows developers reassigning the same kinds of commercial and residential land in different directions across Dallas-Fort Worth.
If you live near 3900 Lemmon Avenue, expect construction activity to begin on Wednesday and plan for added traffic and noise over the build. Renters and buyers watching the Oak Lawn market should track the 362-unit supply as it comes online.
The takeaway
A former grocery site in a central Dallas neighborhood is becoming 362 apartments, showing how commercial land can shift to housing. Renters near Uptown and Oak Lawn should watch for construction schedules and nearby rent changes as the building rises.
Further reading
For more on how commercial land is reshaping local housing, see Commercial real estate coverage in Dallas.
Source note: This article includes information reported by The Real Deal New York.
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