Sioux Falls Pet Retailer Wins International Ethics Award

The local business earns recognition for a unique refund policy that protects customers from the costs of recalled pet products.

Updated on Oct. 21, 2026 in Pets — General

Bold vector editorial illustration of a ceramic pet bowl on a wooden surface, representing ethical consumer retail practices. — Sioux Falls-based pet retailer Roxi & Co has received the Better Business Bureau International Torch Award for its ethical consumer-focused refund policies. AI Illustration. Upload story photo >

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Sioux Falls pet retailer and service provider Roxi & Co has become the first South Dakota business to receive the Better Business Bureau International Torch Award for Ethics. The company was selected from over 130 applicants to win in the 11 to 99 employee category.

Why it matters

The recognition highlights the company's commitment to customer service, particularly its practice of issuing refunds for recalled products directly from store profits when manufacturers refuse to do so. This policy provides a unique safety net for local pet owners navigating complex recall processes.

Roxi & Co, which serves Sioux Falls, was one of 4 businesses selected from over 130 applicants for the 2026 award. The retailer previously operated as Your Pet Stop before rebranding in 2023.

The players

Roxi & Co

A Sioux Falls-based pet supply and waste removal company known for its consumer-focused refund policies.

Telly Rollinger

The founder of the pet waste removal service who expanded the company into a full-service retailer.

Better Business Bureau

A private, non-profit organization that has presented the International Torch Awards for business ethics since 1996.

The details

Roxi & Co operates with a decentralized management style that empowers staff to resolve customer concerns without requiring layers of internal approval. The business also maintains an internal policy to protect shoppers by covering refunds on recalled pet products using company profits when the manufacturer declines to provide reimbursement.

2009: Telly Rollinger founded a dog waste removal service.
2020: Rollinger acquired the retail store Your Pet Stop.
2023: The business rebranded as Roxi & Co.
September 2026: The company received the award in Denver.

The Home Front

This recognition establishes a new benchmark for ethical pet retail standards in the region. It follows the long-standing criteria established by the Better Business Bureau International Torch Awards for high-level consumer protection.

Shoppers should keep their pet product receipts and monitor the manufacturer websites for official recall notices. If you find a recalled item, verify your eligibility for a store refund under the retailer's current consumer policy.

The takeaway

Ethical retail policies can offer homeowners a valuable buffer against the inconvenience of national product recalls. When shopping for pet supplies, consider asking store staff about their refund policy regarding manufacturer-issued product alerts.