Slate Launches Smarties-Themed Electric Vehicle Wraps
Future Slate electric vehicle owners can now choose from six pastel colors and matching accessory packs.
Updated on Oct. 29, 2026 in Electric Vehicles
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Slate is partnering with Smarties to launch a new electric vehicle customization program featuring six pastel-themed vehicle wraps. New York City drivers can now access these specialized aesthetic options as the company aims to boost brand visibility ahead of upcoming vehicle deliveries.
Why it matters
This partnership highlights a broader industry shift toward highly personalized, non-permanent vehicle aesthetics that allow owners to refresh their car's appearance without traditional painting. Slate is using these limited-edition collaborations to increase engagement as it prepares for its initial vehicle rollouts.
The customization line includes six pastel-themed Smarties wraps and six accessory Starter Packs featuring decals and dash badges. These options follow a previous collaboration with Crayola, which offered five color choices.
The players
Slate
An emerging electric vehicle manufacturer focusing on customizable exteriors and brand-driven consumer engagement.
Smarties
A confectionery brand known for its pastel-colored candy that is now entering the automotive space through a design partnership.
The details
Slate electric vehicles utilize high-quality wraps instead of traditional paint to allow owners to swap exterior colors as desired. The process involves professional application of the themed vinyl, which protects the underlying finish while changing the vehicle's aesthetic. The current partnership introduces specific branding and badge accessories to match the Smarties color palette.
Timeline
July 2026: Slate announced a previous color-themed collaboration with Crayola.
October 27, 2026: Slate hosted a promotional pop-up activation in the Flatiron neighborhood.
Q4 2026: The first Slate electric vehicles are scheduled to be available for delivery.
The Home Front
This move represents a departure from traditional permanent automotive paint toward modular, lifestyle-driven customization options. It aligns with the growing trend of EV makers using temporary exterior wraps to increase consumer engagement and vehicle identity.
New York City residents interested in these customizations should monitor the company's official channels for the specific Q4 2026 delivery window. If you are considering a wrap for your vehicle, consult with a licensed professional to ensure the product is compatible with your specific make and model.
The takeaway
Slate is prioritizing high-visibility partnerships to build brand identity before their vehicles officially hit the road. If you are interested in these pastel wraps, keep an eye on your local delivery timeline for the Q4 2026 launch window.
Further reading
For more information on how customization impacts the electric vehicle market, see our guide to Electric Vehicles.
Source note: This article includes information reported by MediaPost.
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