Tov Launches Furniture Rental Program in New York
New York renters can now access over 200 furniture pieces with free pickup and delivery as part of a new rental service.
Updated on Oct. 27, 2026 in Apartments
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Furniture brand Tov officially launched its rental program for New York residents on July 9, 2026. The service allows city dwellers to rent from more than 200 furniture pieces with a rent-to-own option.
Why it matters
The program addresses the logistical challenges of moving bulky items into urban apartments and provides a sustainable alternative to purchasing disposable furniture. It follows an eight-month pilot program that revealed strong regional interest.
The program currently features over 200 items, with rent-to-own discounts reaching up to 75 percent. More than 78 percent of initial rental interest originated from the New York and New Jersey area.
The players
Tov
A furniture company founded in 2013 that has recently shifted to include a rental and rent-to-own service model.
The details
To manage the inventory, Tov uses pieces selected for their ability to serve multiple customers over time. Every item undergoes a professional cleaning, inspection, and sanitization process between rental agreements to ensure quality. The rental model specifically includes free pickup and delivery to simplify the logistics for renters in urban apartments.
Timeline
2013: Tov was founded.
July 9, 2026: Tov Rentals officially launched.
The Home Front
This program aligns with the broader shift toward the circular economy retail model, which prioritizes asset utilization over ownership. It marks a departure from traditional furniture sales by offering an integrated rent-to-own path for urban dwellers.
If you are furnishing a temporary space, consider evaluating if the rent-to-own discounts apply to the specific pieces you need long-term. Always verify the pickup and delivery terms directly through the company to ensure they cover your building type and floor level.
The takeaway
The program offers a flexible way to furnish an apartment without the long-term commitment or moving headaches associated with heavy furniture. Interested renters should monitor the official site for specific item pricing to determine if the rent-to-own path is budget-friendly for their needs.
Further reading
For more on optimizing your living space, see our guide to Apartments.
Source note: This article includes information reported by Forbes.
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