Ororo Renews Partnership for Westminster Dog Show Events
The apparel brand will provide limited-edition gear for the 151st and 152nd shows held in New York City.
Updated on Oct. 21, 2026 in Dogs
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Ororo has renewed its partnership as the official heated apparel provider for the next two Westminster Kennel Club Dog Shows. Fans and competitors in New York City can expect to see new co-branded designs and gear available for the upcoming 151st and 152nd events.
Why it matters
As the Westminster Kennel Club Dog Show prepares for a move to Netflix streaming starting in February 2027, this partnership ensures that heated apparel remains a fixture for attendees and handlers braving the winter event season.
The agreement covers the 151st and 152nd editions of the dog show, which marks America's second-longest continuously held sporting event. Ororo, a Kansas City company founded in 2015, will debut exclusive gear at the Javits Center.
The players
Ororo
A Kansas City-based heated apparel company founded in 2015 that provides specialized gear for outdoor winter activities.
Westminster Kennel Club
The organizing body behind the historic dog show, which is the second-longest continuously held sporting event in America.
The details
Ororo will produce limited-edition co-branded apparel designed to support both fans and canine competitors during the event. Pieces will be available for purchase through the company's online store and at a dedicated brand lounge located at the Javits Center. Select ambassadors and canine athletes will be outfitted with this gear in the lead-up to the 2027 competitions.
Timeline
January 30: Canine Celebration at the Javits Center.
February 1 and 2, 2027: Evening judging sessions at Madison Square Garden.
February 2027: Netflix begins streaming the dog show.
The Home Front
This partnership renewal highlights the growing trend of integrating specialized consumer technology into major sporting event experiences. It follows the established cycle of the Westminster Kennel Club Dog Show as it prepares for its 151st and 152nd editions.
If you are planning to attend the upcoming events at the Javits Center or Madison Square Garden, keep an eye on the official brand website for product drops. You may want to check your existing cold-weather gear list before January to ensure you are ready for the winter show dates.
The takeaway
The Westminster Kennel Club Dog Show continues to evolve its spectator experience with new apparel partnerships and digital streaming plans. Attendees should monitor official event channels for the latest information on the 2027 show schedule at Madison Square Garden.
Further reading
For more on local canine events and gear, see our guide to Dogs.
More information
View the current collection or find upcoming releases at the ororo apparel online store.
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