New Tenants Arrive at 318 West 39th Street
Sellery and Fine Art Velox are bringing new studio and production space to the Garment District building.
Updated on Oct. 21, 2026 in Commercial
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Two new tenants, Sellery and Fine Art Velox, have signed leases at 318 West 39th Street in the Garment District. The incoming companies are securing space in the building near Pennsylvania Station that also houses First Quality Maintenance and SKIP of New York.
Why it matters
These additions reflect shifting demand in the Garment District as companies repurpose traditional showroom floor plates for modern uses like live-streaming studios. This leasing activity occurs in a Midtown market where office asking rents reached $85.53 per square foot in the third quarter of 2026.
Sellery and Fine Art Velox signed leases for 13,500 and 7,500 square feet respectively. These agreements follow First Quality Maintenance's expansion to 32,936 square feet in April 2025.
The players
Sellery
A company specializing in live-streaming production that is repurposing showroom layouts for media studio use.
Fine Art Velox
A new tenant at 318 West 39th Street that has committed to a seven-year lease agreement.
First Quality Maintenance
An established occupant at 318 West 39th Street that expanded its operational footprint in 2025.
SKIP of New York
A non-profit organization providing support services that has maintained a large presence at the property since 2022.
The details
Sellery is converting former showroom areas within the building into specialized studios designed for live-streaming operations. Fine Art Velox has committed to a seven-year term for its fourth-floor space. These tenants join a building ecosystem that has seen significant recent footprint changes from established occupants like SKIP of New York, which moved into its 27,000-square-foot space in November 2022.
Timeline
November 2022: SKIP of New York relocated to the property.
April 2025: First Quality Maintenance expanded its office space.
Q3 2026: Midtown office asking rents averaged $85.53 per square foot.
The Home Front
The leasing activity at 318 West 39th Street underscores the broader conversion of Garment District showrooms into studio space. This trend reflects an evolving demand for localized production facilities in central business districts.
Business neighbors in the Garment District should note the increase in production activity, which may shift local traffic patterns near Pennsylvania Station. Residents monitoring property values can track these commercial occupancies as an indicator of neighborhood demand.
The takeaway
Commercial tenants continue to adapt traditional Garment District layouts to suit media production needs. Property owners and nearby businesses should monitor how these shifts in building use affect local density and transit demand.
Further reading
For more on local business environments, visit New York City Commercial.
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