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AT&T Renews Five-Year Lease at 3 Times Square

The telecom provider is keeping its 6,623-square-foot retail hub in the heart of Manhattan for five more years.

Updated on Oct. 20, 2026 in Commercial

Architectural limestone facade of a large commercial tower at a busy Manhattan street corner under bright afternoon sun.
AT&T has secured its retail presence in Manhattan by signing a five-year lease renewal at the 3 Times Square tower. AI Illustration. Upload story photo >

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AT&T has secured its presence in the heart of New York City by signing a five-year lease renewal at 3 Times Square. The telecommunications provider will continue to operate its 6,623-square-foot retail and lower-level space at the iconic 30-story tower.

Why it matters

This long-term commitment preserves a key connectivity hub for the thousands of residents, local businesses, and visitors who pass through the district daily. Maintaining this flagship location ensures consistent access to services in a high-traffic area that remains a central pillar of the city's commercial life.

AT&T holds 6,623 square feet within the 925,000-square-foot tower, which also recently secured a lease for Pandora in April 2026. These commercial moves occur against an average asking rent for Times Square retail space of $1,400 per square foot recorded in the third quarter of 2026.

The players

AT&T

A national telecommunications provider that has operated at this Manhattan location since 2008.

Rudin

The commercial real estate firm that owns and manages the 30-story tower at 3 Times Square.

Pandora

A jewelry retailer that recently expanded its retail presence at 3 Times Square in April 2026.

The details

The lease renewal maintains the telecom provider's footprint on the ground floor and lower levels of the 30-story building located between West 42nd and West 43rd streets. Rudin, the owner of the tower, negotiated the five-year extension through representatives Kevin Daly and Craig Panzirer, while Loren Baron represented AT&T. This strategic placement allows the company to anchor itself in a high-density zone that serves as a transit and commerce nexus for the city.

Timeline

  1. AT&T first established its presence at the property in 2008.

  2. Pandora signed a retail lease for 4,107 square feet in April 2026.

  3. The Times Square average retail rent reached $1,400 per square foot in Q3 2026.

  4. AT&T finalized its five-year lease renewal in October 2026.

The Home Front

This renewal reflects the continued premium placed on retail visibility within one of New York City's most densely trafficked commercial corridors. The deal underscores how long-term tenants stabilize property utilization in a high-cost district where retail rents reached $1,400 per square foot.

Residents and frequenters of the 42nd Street corridor can expect the existing retail configuration to remain stable for the next five years. If you are a business owner looking for space in the district, consider that high-traffic locations currently command rents averaging $1,400 per square foot.

The takeaway

The renewal of this long-standing lease indicates continued demand for high-visibility retail locations despite rising square-footage costs. Homeowners and local renters should note this stability in their local retail ecosystem as a sign of continued district vitality.

Further reading

For more on the changing landscape of Manhattan's storefronts, visit our Commercial section.

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