Next 15 Leased Office Space in SoHo
The marketing group has secured 6,350 square feet at 78 Crosby Street, marking its first New York City office location.
Updated on Oct. 14, 2026 in Commercial
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Next 15 has signed a new lease for office space on the third floor of 78 Crosby Street in SoHo. This move establishes the first New York City office for the firm, expanding its presence in a building that also houses Polymarket.
Why it matters
Securing a flagship location in SoHo indicates a significant shift for the company, as it establishes a permanent operational base within the competitive New York City commercial real estate market.
The lease covers a 6,350-square-foot footprint at an asking rent of $75 per square foot. The deal for this SoHo location closed during the two-week period ending October 14, 2026.
The players
Next 15
A global marketing and communications group that recently established its inaugural office location in New York City.
Judson CRE
A commercial real estate firm that serves as the leasing representative for property owners in the city.
Polymarket
A prediction market platform led by CEO Shayne Coplan that occupies space at the 78 Crosby Street building.
Brandon DeGraff
A commercial real estate representative who acted on behalf of the tenant during the lease negotiations.
Jimmy Giattino
A commercial real estate representative who facilitated the lease agreement for the tenant.
The details
The leasing arrangement was finalized through a negotiation process led by Judson CRE on behalf of the building ownership. Representatives Brandon DeGraff and Jimmy Giattino acted on behalf of the tenant to secure the third-floor space. The building is known for housing other growing firms, such as Polymarket, which occupies 12,700 square feet in the same facility.
Timeline
2023: Polymarket first moved into the office building at 78 Crosby Street.
August 2026: Polymarket expanded its presence within the SoHo property.
September 30, 2026 to October 14, 2026: The lease agreement for the new space was finalized.
The Home Front
This deal highlights the ongoing trend of boutique office clusters forming in historic SoHo properties despite broader volatility in the city's commercial market. The transaction aligns with established patterns of tenant demand for specialized, high-visibility workspace locations.
Local residents and business owners should monitor how increased commercial activity at 78 Crosby Street influences foot traffic and neighborhood services in SoHo. It is also worth observing whether this shift prompts adjustments to local zoning or business amenities in the surrounding blocks.
The takeaway
The move signifies the growing footprint of international marketing firms within boutique Manhattan office buildings. Keep an eye on local commercial real estate listings in the SoHo neighborhood to track how similar properties are being repositioned for office use.
Further reading
For more information on market trends, visit the Commercial section.
Source note: This article includes information reported by Commercial Observer.
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