Custom Mercedes-Maybach to Sell at Auction in November

A custom luxury sedan designed by LeBron James will be auctioned this November to support the LeBron James Family Foundation.

Updated on Oct. 14, 2026 in Car Culture

Custom Mercedes-Maybach to Sell at Auction in November

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The Gooding and Christie's auction house will sell a custom Mercedes-Maybach S 680 designed by LeBron James on November 20 and 21, 2026. Proceeds from the sale of this unique luxury vehicle will directly benefit the educational programs of the LeBron James Family Foundation.

Why it matters

The auction provides financial backing for the I PROMISE Program, which delivers family and educational services. The sale marks a high-profile opportunity for collectors to acquire a vehicle featuring unique design elements tied to the foundation's origins in Akron, Ohio.

The vehicle is a Mercedes-Maybach S 680 equipped with a 6.0-liter V-12 engine generating 621 horsepower. The auction is set to take place at the Javits Center in New York City.

The players

LeBron James

A professional basketball player currently with the Philadelphia 76ers who maintains a charitable organization focused on education.

LeBron James Family Foundation

A charitable entity that established the I PROMISE School to provide educational and family support services.

Gooding and Christie's

An auction house managing the sale of the custom vehicle at the Retromobile New York Auctions.

The details

This custom luxury sedan showcases an ivory exterior paired with a blue leather interior. The design incorporates personalized branding, including a crown logo and geographical coordinates referencing Akron, Ohio. The vehicle is one of only two designed by LeBron James, representing a specialized iteration of the standard Mercedes-Maybach production model.

• The I PROMISE School opened in 2018.
• LeBron James joined the Philadelphia 76ers in summer 2026.
• Public viewing is scheduled for November 19 through November 21, 2026.
• The auction takes place on November 20 and 21, 2026.

The Home Front

Luxury automotive manufacturers often collaborate with high-profile figures to create unique, limited-production vehicles that influence collector markets. These custom commissions follow a trend of leveraging high-end assets to generate significant funding for philanthropic initiatives.

While this specific auction is a unique event, owners of high-end luxury vehicles should keep their original documentation and design-build records in a secure location. Maintaining these files is essential for proving provenance and value should you decide to insure or sell a custom car.

The takeaway

The auction of this custom Mercedes-Maybach highlights the intersection of luxury automotive design and charitable giving. Interested collectors should mark the viewing dates for November 19 through November 21, 2026, at the Javits Center.