BetterBone Partnered With New York City Rescue
The local dog chew brand is supporting shelter animals throughout the month of October.
Updated on Oct. 14, 2026 in Pets — General
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BetterBone has launched a new partnership with the foster-based nonprofit Every Last One Rescue to support dogs saved from the Animal Care Centers of NYC. The collaboration provides enrichment products and volunteer hours for local shelter animals.
Why it matters
This partnership coincides with National Adopt a Shelter Dog Month to increase visibility for adoptable pets. It provides essential resources for foster homes that care for rescued animals in the city.
New York City-based BetterBone is providing plant-based chew products and volunteer support to Every Last One Rescue. The initiative runs throughout the entire month of October.
The players
BetterBone
A New York City-based manufacturer of plant-based dog chew products.
Every Last One Rescue
A foster-based nonprofit organization that rescues dogs from the Animal Care Centers of NYC.
The details
BetterBone is supplying plant-based chew and enrichment products directly to foster homes caring for dogs pulled from the Animal Care Centers of NYC. Beyond product donations, company team members are participating in volunteer-led Borough Breaks to provide exercise and socialization for the rescued dogs.
Timeline
Partnership activities began on October 1, 2026.
Partnership activities conclude on October 31, 2026.
The Home Front
This collaboration follows the standard industry pattern of pet-supply brands supporting municipal rescue efforts during National Adopt a Shelter Dog Month. The initiative highlights a growing trend of hyper-local partnerships between boutique brands and foster networks.
If you are considering pet ownership, check the adoptable dog listings maintained by Every Last One Rescue throughout October. Residents interested in long-term support can also research foster opportunities to assist with the ongoing needs of the city's rescue population.
The takeaway
This partnership illustrates how local businesses can provide critical enrichment resources to animals waiting for permanent homes. Contact Every Last One Rescue if you are interested in volunteering or adopting a dog before the initiative concludes on October 31.
Further reading
Learn more about local pet welfare initiatives in New York City Pets — General.
Source note: This article includes information reported by Petage.
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Do you believe local businesses should actively support animal shelters in their community?
