Beni Rugs Launched New Moroccan-Inspired Collection
The Chelsea collection brings a rare, centuries-old weaving technique to New York City homes.
Updated on Oct. 12, 2026 in Interior Decorating
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Beni Rugs has debuted its Chelsea collection, featuring intricate designs crafted with a specialized handweaving method historically reserved for Moroccan nobility. The collection is now available to New York City residents looking for high-end, artisan-made floor coverings.
Why it matters
By integrating techniques discovered in a Rabat atelier, the company aims to preserve traditional Moroccan craftsmanship while prioritizing the employment of women in its supply chain. These rugs offer a significant density upgrade compared to standard production models.
Prices for the collection range from $2,400 to $28,800, with production of a single piece requiring six months of labor. An 8-by-10-foot rug in this series contains over one million handwoven knots.
The players
Beni Rugs
A luxury rug manufacturer known for integrating traditional Moroccan craftsmanship into modern home decor.
Colin King
The artistic director who designed the Chelsea collection using inspiration from ironwork and nature.
The details
Artistic director Colin King developed these designs by drawing inspiration from local ironwork, mosaics, and nature. Unlike standard Atlas Mountain rugs, these pieces use a specialized technique that increases the knot count significantly, allowing for denser textures and colors like deep black. To maintain production, Beni Rugs supports its female weavers through dedicated childcare, meals, transportation, and healthcare programs.
Timeline
October 12, 2026: The Chelsea collection debuted at Casa Franca.
The Home Front
This launch represents a premium shift in the artisanal rug market, moving toward hyper-dense weaving patterns that require significantly more production time. It follows a growing trend where luxury brands emphasize supply chain transparency and artisan social support structures.
If you are considering a luxury rug, keep in mind the six-month production timeline when planning your interior design project. You can view the new pieces at the local showroom to evaluate the texture and color density in person.
The takeaway
The Chelsea collection highlights how integrating historical techniques can transform standard home goods into highly durable, artisan-crafted pieces. Consider the high knot density when evaluating the longevity of floor coverings for high-traffic areas of your home.
Further reading
For more ideas on selecting artisan-made textiles, explore the Interior Decorating section.
Source note: This article includes information reported by WWD.
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