Pet Brands Launched New Video Ad Campaigns
Purina and PrettyLitter have debuted star-studded video content for cat owners in New York City.
Updated on Oct. 6, 2026 in Cats
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Purina's Tidy Cats and PrettyLitter have both released new promotional video campaigns featuring notable actors and personalities. New York City residents can also engage with an immersive pop-up experience as part of the Tidy Cats marketing efforts.
Why it matters
Marketing campaigns often signal shifting trends in pet care product competition and brand engagement strategies. These promotions highlight how major companies are using digital content to connect directly with pet owners.
The Tidy Cats Special Litter Unit campaign features 3 episodes, while PrettyLitter continues its long-standing marketing strategy. PrettyLitter launched in 2015 and has partnered with Martha Stewart since 2021.
The players
Purina
A major pet food and litter manufacturer that maintains a long history of national marketing and product development.
PrettyLitter
A direct-to-consumer cat litter brand founded in 2015 that focuses on health-monitoring product features.
Kumail Nanjiani
An actor and comedian who stars as the lead agent in the new Tidy Cats video series.
Martha Stewart
A lifestyle expert and television personality who has served as a brand partner for PrettyLitter since 2021.
Jordan Howlett
A digital content creator featured in the Tidy Cats Special Litter Unit promotional series.
The details
Purina is promoting its Tidy Cats line through an immersive pop-up event in New York City called Litter Crimes HQ. Simultaneously, PrettyLitter has utilized a creative collaboration with the agency Raindrop to produce a new video spot featuring Martha Stewart.
Timeline
2015 marked the launch year of PrettyLitter.
2021 saw the start of the partnership between PrettyLitter and Martha Stewart.
2025 was the year the Gift Of Gab television spot aired.
The Home Front
These campaigns highlight a shift toward high-production digital storytelling in the competitive pet supply market. This mirrors the broader industry trend of prioritizing brand personality and social media engagement to maintain customer retention.
New York City pet owners can visit the pop-up location to see the new campaign materials in person. Keep an eye on your preferred brand's social media channels to see how these marketing efforts might offer future discounts or product trials.
The takeaway
Large pet brands are increasingly using celebrity partnerships and digital series to stand out in a crowded market. Look for similar digital content from your favorite brands to stay informed about new product releases or local pop-up events.
Further reading
Discover more tips for your feline companions in our Cats section.
Source note: This article includes information reported by MediaPost.
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Does celebrity-led entertainment content make you more likely to buy a brand's products?
