NYC Shelter Dogs Find Homes via Backpack Rides
New York City resident Bryan Reisberg has helped dozens of shelter dogs reach potential adopters through viral rides.
Updated on Oct. 6, 2026 in Dogs
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Bryan Reisberg has completed more than 55 adoption rides across New York City, transporting shelter dogs in custom backpacks to help them find permanent homes. These viral outings have garnered over half a billion online views.
Why it matters
The initiative increases visibility for adoptable pets in an urban environment where traditional shelter settings can sometimes limit exposure. These video-led efforts have successfully reached a massive audience, potentially shortening the wait times for dogs in need of adoption.
Bryan Reisberg has conducted over 55 adoption-focused rides throughout New York City. The project has achieved significant digital reach with more than half a billion views across social media platforms.
The players
Bryan Reisberg
An NYU film school graduate and founder of the pet gear company Little Chonk who uses his skills to advocate for shelter pet adoptions.
Little Chonk
A pet product brand founded in 2021 that designs specialty dog carriers and wellness supplements.
The details
Reisberg utilizes a custom-designed backpack to transport adoptable dogs around the city, documenting the excursions on Instagram. The project, which grew out of his company Little Chonk, aims to improve the safety of pet transportation while providing shelter dogs with direct exposure to the public. Beyond the rides, the company has expanded its focus to include canine health and wellness products, such as hip and joint supplements.
Timeline
2009: Bryan Reisberg graduated from NYU.
2015: Reisberg and his wife acquired their dog, Maxine.
2021: Reisberg founded the company Little Chonk.
February 2026: Little Chonk launched a hip and joint supplement.
The Home Front
This project follows the pattern set by the social-media-driven shelter adoption model where individual creators leverage viral content to supplement traditional animal welfare channels. It marks a shift in how prospective owners engage with adoptable pets, moving from static kennel profiles to active, personality-led advocacy.
If you are considering pet adoption, check the websites of local animal shelters to find dogs currently available in your borough. Keep in mind that specialized gear for transporting pets should always be evaluated for fit and safety to ensure your dog remains secure during travel.
The takeaway
Using social media to highlight shelter pets can significantly improve their chances of finding a forever home. For those interested in pet wellness, look for products that target specific needs, such as the joint health supplements introduced by Little Chonk earlier this year.
Further reading
For more information on local pet care, visit New York City Dogs.
Source note: This article includes information reported by ABC7 New York.
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Do you think viral social media campaigns are an effective way to help local animal shelters?
