Fargo Real Estate Brokerages Merge Operations
Two long-standing local firms are now operating as one unified brokerage to serve buyers and sellers in the Fargo area.
Updated on Oct. 15, 2026 in Residential
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Park Company Realtors has merged with Better Homes and Gardens Real Estate Advantage One to form a new combined entity. Known as Better Homes and Gardens Real Estate Park Company, the firm now unites 75 sales professionals to serve the Fargo area.
Why it matters
The merger aims to combine the long-standing market experience of both local brokerages with the national resources of the Better Homes and Gardens Real Estate brand. By integrating these operations, the company intends to maintain its established business culture while leveraging new growth tools for regional clients.
The combined brokerage now leverages 120 years of collective market history in Fargo, bringing together 75 sales professionals. The new entity operates under the Better Homes and Gardens Real Estate brand, which includes a broader network of 11,000 associates across 400 offices.
The players
Better Homes and Gardens Real Estate Park Company
The newly merged real estate brokerage serving the Fargo area and surrounding regions.
Shawn Schmidt
The president of the newly merged real estate firm.
Michelle Velaski
The director of business development for the merged firm.
The details
The merger integrates the internal operations and sales staffs of the two legacy Fargo brokerages into a single company. The new firm will utilize technology, educational resources, and business-building tools provided by the Better Homes and Gardens Real Estate national brand to support local property transactions. This transition combines Park Company Realtors' 70-year history with Advantage One's 40-year tenure in the region.
Timeline
1956: Park Company Realtors was established.
2024: Advantage One joined the national real estate brand.
October 12, 2026: The merger was officially announced.
The Home Front
This move marks a trend of local independent brokerages integrating into national franchise networks to gain access to broader technological and marketing infrastructures. It reflects the ongoing consolidation of regional real estate services to better compete in the modern housing market.
Homeowners currently working with either legacy firm should contact their existing agent to confirm how this merger affects any active listings or buyer representation agreements. If you are preparing to sell your home, ask your agent how the new brand's national marketing tools might increase your property's visibility.
The takeaway
Merging long-standing brokerages can provide clients with access to a larger network of tools and regional expertise. If you have active real estate paperwork or a pending transaction, verify your agent's current contact information and ask if the transition changes your existing contract terms.
Further reading
For more news on housing inventory and market shifts in our area, visit Fargo Residential.
Source note: This article includes information reported by INFORUM.
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