Theodore Alexander Celebrates 30 Years of Design
The furniture maker marks three decades in the industry with new collections unveiled at the High Point Market.
Updated on Oct. 28, 2026 in Interior Decorating
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High Point Market hosted an anniversary event celebrating the 30-year legacy of furniture maker Theodore Alexander. The celebration highlighted the company's evolution since its 1996 founding by the late Paul Maitland Smith.
Why it matters
The brand's milestone reflects a long-term shift in the home furnishings market toward specialized, artisan-focused manufacturing. This anniversary underscores the firm's ongoing influence on furniture design through its signature wood marquetry and craftsmanship.
The firm operates a 40,000-square-foot flagship store in Manhasset, New York, which houses an inventory of more than 6,000 SKUs. The company is defined by its artisan techniques, including wood marquetry and hand-painted tables.
The players
Theodore Alexander
A high-end furniture manufacturer known for artisan techniques like wood marquetry and complex hand-painted designs.
Paul Maitland Smith
The founder of Theodore Alexander who established the company in 1996 and passed away in 2026 at age 90.
The details
The anniversary event utilized four showroom floors and a rooftop patio to showcase the brand's latest design collections. Theodore Alexander builds furniture using traditional artisan techniques like complex wood marquetry and hand-painted finishes to maintain its craft-focused reputation.
Timeline
1996: Paul Maitland Smith founded Theodore Alexander.
Summer 2026: The company opened a 40,000-square-foot flagship store in Manhasset.
Autumn 2026: Founder Paul Maitland Smith passed away at the age of 90.
October 16, 2026: Theodore Alexander held its 30th-anniversary party.
The Home Front
The furniture industry continues to shift toward flagship-scale showrooms, evidenced by the company's new 40,000-square-foot location. This trend signals a sustained consumer demand for high-end, artisan-made pieces over mass-produced alternatives.
When shopping for high-end furniture, look for the specific craftsmanship markers used by brands like this, such as wood marquetry and hand-painted details. If you are browsing new collections like Voyager or Heritage, verify the material quality with your local dealer.
The takeaway
Legacy furniture brands are increasingly focusing on immersive, large-scale showroom experiences to showcase their artisan capabilities. Keep an eye on new collections like Voyager and Greenwich if you are looking to invest in heirloom-quality wood furniture.
Further reading
Learn more about the latest trends in craftsmanship for your living space in our Interior Decorating section.
Source note: This article includes information reported by Architectural Digest.
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