Bill Reed Joins Westlake Financial Sales Team

The veteran tire industry sales professional will now manage dealership accounts for the financial firm.

Updated on Oct. 29, 2026 in Buying/Selling

Bill Reed Joins Westlake Financial Sales Team

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Bill Reed has transitioned to a new B2B sales position at Westlake Financial, departing from his recent role at U.S. AutoForce. This career update follows two decades of experience within the tire sales industry across the Midwest.

Why it matters

For Des Moines-area automotive businesses and tire dealers, this shift marks a change in regional sales representation. Reed brings a background of supporting 30 different brands to his new role in financial services.

Reed concludes a two-decade tenure in the tire industry after supporting 30 distinct brands during his time at U.S. AutoForce. His professional history includes roles at Alorica in Sioux City and previous positions with Tire Associates, Eastern Iowa Tire, and Sumitomo Rubber North America.

The players

Bill Reed

A sales professional with two decades of experience in the tire industry who has represented major brands throughout the Midwest.

Westlake Financial

A financial services firm providing lending solutions to automotive dealers.

U.S. AutoForce

A wholesale tire and automotive parts distributor that supports a vast range of brands for local dealers.

The details

In his new capacity at Westlake Financial, Reed focuses on identifying dealership needs and ensuring service follow-through after deals close. He utilizes a sales approach centered on building trust with new customers, a strategy developed over years of managing regional relationships. While moving into financial services, he intends to seek opportunities to return to the tire industry in the future.

October 28, 2026: Bill Reed's employment transition was officially reported.

The Home Front

The movement of experienced sales personnel from tire distribution to automotive finance reflects a broader trend of integrating financial services into local automotive supply chains. This shift highlights how regional industry veterans are increasingly navigating the intersection of hardware sales and credit-based dealership support.

Local tire dealers should update their contact records to reach out to new representatives for their account management needs. Owners who have worked with Reed in the past should confirm their current point of contact at U.S. AutoForce to ensure continuity in service.

The takeaway

Regional sales changes often signal evolving service priorities for local automotive suppliers and their dealership partners. Keep an updated list of your preferred account managers to avoid service disruptions when personnel transition between firms.