Custom Chevelle 70/SS Features Unique House Paint Detail
The owner of this $200,000 muscle car used house paint toner to achieve a bespoke wood-grain finish on the interior dash.
Updated on Oct. 31, 2026 in Car Culture
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Ron Crume, co-founder of the 7 Brew coffee chain, customized his 2026 Chevelle 70/SS in Tallahassee using a unique blend of house paint toner for the interior wood grain. This high-end muscle car, which starts at $200,000, features a carbon fiber body and GM Alpha platform engineering.
Why it matters
Personalizing a high-performance vehicle of this caliber demonstrates how collectors blend custom finishes with industrial automotive manufacturing. The owner specifically requested car number 7B as a nod to the coffee company he and his wife, Lisa Crume, launched in 2017.
The production run for the 454 LS6X model is capped at 25 total vehicles. The custom interior work performed in Tallahassee involved applying water-based house paint toner for grain patterns before sealing the finish under a protective automotive clear coat.
The players
Trans Am Worldwide
A Tallahassee-based manufacturer specializing in high-performance muscle cars with modern engineering.
Ron Crume
A vehicle collector and co-founder of the 7 Brew coffee chain who commissioned a custom muscle car.
The details
To achieve the wood grain effect, the team applied an automotive base coat, scuffed the surface, and brushed on house paint toner while manipulating it with water to create natural-looking patterns. An automotive candy coat was layered over the toner before the final clear coat sealing. The exterior was finished in PPG Envy Green and Madison Gold paint at the Trans Am Worldwide facility.
Timeline
2017: The 7 Brew coffee chain opened its first stand.
2026: The Chevelle 70/SS production year.
The Home Front
Modern specialty automotive manufacturing increasingly relies on the modular GM Alpha platform to support custom bodywork and niche performance goals. This project marks a departure from standard showroom finishes by integrating unconventional residential-grade art techniques into luxury car design.
When attempting custom finishes on personal property, always confirm that your chosen paints are compatible with the base substrate and sealer. If you are refinishing high-value surfaces, consult with a licensed professional to ensure the longevity of the application.
The takeaway
This build shows that luxury vehicle customization often draws on creative, non-traditional materials to achieve unique visual results. Collectors looking to replicate such interior finishes should ensure they use a professional-grade clear coat to protect against UV damage and wear.
Further reading
For more on how collectors modify modern performance machines, visit the Car Culture section.
Source note: This article includes information reported by HotCars.
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