31-Story Residential Tower to Seek Incentives in Jacksonville
The Downtown Investment Authority will vote on a $49.3 million tax package for the Brooklyn project on October 21.
Updated on Oct. 15, 2026 in Commercial
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The Downtown Investment Authority board is set to vote on October 21, 2026, regarding a $49.3 million tax incentive package for a new 31-story residential tower in the Brooklyn neighborhood. The project, proposed by Fleet Landing, would replace the former Haskell headquarters with 284 total living units.
Why it matters
The proposed tax incentive represents a significant investment in Downtown Jacksonville's residential capacity and riverfront revitalization. If approved, the project will transform the vacant former corporate site into a mix of independent and assisted living housing options.
The proposed 31-story tower includes 238 independent living units and 46 units for assisted living, memory care, or skilled nursing. The development is planned for a 3.71-acre portion of a 7.39-acre site purchased for $24 million.
The players
Downtown Investment Authority
The local government agency responsible for overseeing downtown development and neighborhood revitalization projects in Jacksonville.
Fleet Landing
A developer based in Atlantic Beach currently planning the residential tower project.
Haskell
The former occupant of the office site which vacated the location in 2025.
Jacksonville City Council
The municipal legislative body that must grant final approval for the project incentives.
The details
Fleet Landing plans to demolish the vacant office building that previously served as the Haskell headquarters to make room for the new high-rise. The design features retail space along Riverside Avenue and a restaurant positioned to face the St. Johns River. Construction can only proceed following the successful vote on the 20-year property tax rebate package and final authorization from the city.
Timeline
2025: Haskell vacated the office building.
March 2026: Downtown Development Review Board granted conceptual approval.
October 21, 2026: Downtown Investment Authority board will vote on incentives.
The Home Front
This project continues the trend of repurposing underutilized commercial property for residential use in the Brooklyn area of Downtown Jacksonville. It follows the precedent of urban intensification efforts reviewed by the Downtown Development Review Board.
Residents in the Brooklyn neighborhood should monitor local city council meeting notices to track the project's progress toward final approval. Those interested in the facility's future availability can check the developer's official channels for timelines after the upcoming vote.
The takeaway
The proposed 31-story tower represents a shift in Brooklyn's land use from corporate office space to high-density residential living. Residents may want to keep an eye on the outcome of the October 21 meeting to understand the timeline for construction and future neighborhood density.
Further reading
Learn more about the latest Commercial developments in Jacksonville.
Source note: This article includes information reported by Florida Times-Union.
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