STRO Companies Appointed Florida Acquisitions Lead
The firm promoted Eli Millstein to expand its industrial and redevelopment footprint across Florida markets.
Updated on Oct. 9, 2026 in Commercial
The STRO Companies has promoted Eli Millstein to lead its acquisition efforts throughout Florida. The move aims to scale the developer's industrial and redevelopment portfolio across the state.
Why it matters
This leadership expansion signals a push to replicate the firm's successful transaction activity in New Jersey within Florida. It highlights an increased interest in acquiring local industrial, office, and retail sites.
Eli Millstein led $70 million in transactions during 2026, representing roughly 9% of investor acquisition volume in Northern New Jersey. The firm plans to target industrial and land sites across Florida.
The players
Eli Millstein
The newly appointed lead for Florida acquisitions at The STRO Companies who previously managed significant transaction volume in New Jersey.
The STRO Companies
A privately held, vertically integrated owner and operator specializing in industrial, office, and retail properties.
The details
The STRO Companies operates as a vertically integrated owner and developer focusing on complex property types. Their strategy involves targeting warehouses, last-mile distribution centers, and manufacturing sites alongside office and retail redevelopments. The firm frequently pursues environmentally challenged or complex assets that require specialized repositioning.
Timeline
October 9, 2026: The STRO Companies announced the promotion of Eli Millstein.
2026: Eli Millstein completed $70 million in New Jersey transactions.
The Home Front
The firm's expansion follows the industrial real estate last-mile distribution trend currently reshaping logistics infrastructure across major metropolitan areas. This shift often repurposes underutilized office and retail land into high-demand industrial centers.
Residents in industrial-adjacent neighborhoods should track local planning board filings for upcoming redevelopment or rezoning projects. If you live near older retail or office sites, stay informed about potential shifts in site usage that may alter neighborhood traffic patterns.
The takeaway
The move suggests a long-term strategy to increase industrial presence in Orlando, Tampa, South Florida, and Jacksonville. Keep an eye on regional commercial real estate filings to see how these specific local markets evolve under the new acquisition strategy.
Further reading
Learn more about the latest developments in the Commercial sector.
Source note: This article includes information reported by Bisnow.
