Resale Collective Good Society Opened in Old Town Tustin
The new retail space allows local sellers to rent closets and display items without managing online listings.
Updated on Oct. 9, 2026 in Local Shops
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Chris and Kristle Simila opened the resale collective Good Society in Tustin in March 2026. The store provides a physical venue for individuals to sell pre-owned items and handmade goods without the effort of online marketplace coordination.
Why it matters
By providing a managed storefront, the owners offer Tustin residents a way to clear out household clutter or sell artisan crafts without the hassle of managing individual online listings. This model simplifies the resale process for sellers while creating a dynamic, rotating inventory for local shoppers.
The store features 72 individual closets for sellers and 16 dedicated artisan spaces for handmade goods. Sellers retain control over their own item pricing while store staff manage the retail environment and customer transactions.
The players
Chris and Kristle Simila
The founders of Good Society who previously launched the Sundance Thrift Shop in 2023.
Good Society
A resale collective in Old Town Tustin that manages 72 seller closets and 16 artisan spaces.
The details
Sellers rent specific closets within the retail space to stock and price their personal items. Staff at Good Society handle the day-to-day customer service and checkout process, allowing sellers to participate in the retail market without the time investment required by online platforms.
Timeline
March 2026: Good Society opened in Tustin.
Weekly, Saturdays: New closets are set up for shoppers.
Weekly, Thursdays and Fridays: Sellers offer discounts on items.
2023: Founders Chris and Kristle Simila opened Sundance Thrift Shop.
The Home Front
The rise of the physical resale collective model reflects a growing demand for curated, community-based shopping that simplifies the circular economy for households. Good Society follows this pattern by providing a turnkey infrastructure for local vendors to liquidate household inventory.
If you are looking to declutter your home, consider visiting the store on a Saturday when new inventory closets are refreshed. Shoppers should prioritize Thursdays and Fridays to take advantage of the recurring weekly discounts.
The takeaway
Good Society offers a practical alternative to managing individual online sales listings for local Tustin residents. For those interested in selling, contact the store to inquire about renting one of the 72 available closets.
Further reading
Explore more neighborhood retailers in our Local Shops section.
Source note: This article includes information reported by Orange Coast.
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Do you prefer shopping for secondhand items in person rather than on online resale platforms?
