MasterCraft Added Madera Dealer to Network
Local boaters can now access new and preowned inventory plus maintenance services at a fourth-generation family business.
Updated on Oct. 14, 2026 in Buying/Selling
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MasterCraft Boat Co. has expanded its presence in the Central Valley by adding Bohner Lacefield Marine to its authorized dealer network. This partnership brings local sales, parts, and maintenance services for the brand to the Madera area.
Why it matters
This partnership aims to broaden access to MasterCraft's inventory and support services throughout the Central California market. It provides residents with a localized hub for boat upkeep, reducing the logistical burden of travel for professional marine repairs.
Bohner Lacefield Marine, a fourth-generation business operating since 1939, now offers official sales and service for new and preowned MasterCraft boats. The site serves as the primary regional point for parts and maintenance in Madera.
The players
MasterCraft Boat Co.
A well-known American manufacturer of high-performance luxury boats, recognized for its specialized wakeboarding and water-skiing vessels.
Bohner Lacefield Marine
A fourth-generation, family-owned dealership based in Madera that has provided marine sales and service since 1939.
The details
MasterCraft expanded its reach through a formal partnership agreement that integrates the dealership into its broader distribution network. Bohner Lacefield Marine handles the full lifecycle of ownership, from new and used sales to ongoing service, repairs, and parts supply for boaters. This arrangement streamlines regional access to the manufacturer's authorized maintenance standards for local craft owners.
Timeline
• Bohner Lacefield Marine was founded in 1939.
• MasterCraft announced the new dealership partnership on October 13, 2026.
The Home Front
This partnership aligns with broader industry trends of manufacturers optimizing regional dealer footprints to better support the recreational boating market. It highlights a shift in the local marine services landscape as brands prioritize established, family-owned businesses for regional hubs.
If you own a MasterCraft vessel or are considering a purchase, reach out to the dealership to confirm if your specific model year is covered by their current service technicians. Keep your boat's registration and service records organized in your home files to simplify future appointments.
The takeaway
This partnership offers local boat owners improved access to authorized parts and maintenance services right in Madera. Consider updating your boat maintenance calendar to include a check-up at this local dealer to ensure your vessel is serviced according to the manufacturer's standards.
Further reading
For more on navigating local boat acquisitions, visit the Buying/Selling section.
Source note: This article includes information reported by Trade Only Today.
Live Poll
Do you prefer purchasing major recreational equipment from long-standing local family-owned dealerships?
