Lulu and Georgia Opens First Showroom in Los Angeles
Los Angeles homeowners can now view and test furniture materials in person at the new showroom on Melrose Avenue.
Updated on Oct. 28, 2026 in Interior Decorating
Live Poll
Do you prefer visiting a showroom to test furniture before making a purchase?
Lulu and Georgia has officially opened its first physical showroom on Melrose Avenue in West Hollywood. The new space allows Los Angeles residents to preview furniture, textiles, and decor in a residential-style setting.
Why it matters
This opening provides a tactile experience for homeowners, allowing visitors to evaluate materials and furniture finishes in person before making significant interior design investments.
The showroom is located on Melrose Avenue in West Hollywood. It replaces traditional retail checkout counters with hospitality-oriented service stations and features an in-house design consultation team.
The players
Lulu and Georgia
An online-first home furnishings retailer that has expanded into physical retail with its West Hollywood location.
Sarah Sherman Samuel
A designer and artist known for her collaborations and residential interiors who contributed a mural to the showroom.
The details
The showroom replaces clinical track lighting with residential-inspired decorative fixtures to better mimic home lighting conditions. Visitors can access a physical library of fabric and material swatches to evaluate textures firsthand. The space also features a courtyard mural by designer Sarah Sherman Samuel and is intended to host future community-focused design events.
Timeline
October 2026: Lulu and Georgia opened its first showroom.
The Home Front
This move reflects the growing trend of digital-first home brands opening physical galleries to bridge the gap between online browsing and high-consideration purchases. It signals a shift toward experiential retail in the Los Angeles high-end furniture market.
If you are planning a room refresh, you can now visit the Melrose location to consult with an in-house design team. Make an appointment before visiting if you wish to work with a designer on specific material or color selections for your home.
The takeaway
Testing furniture and materials in person is a key step to avoiding common online shopping pitfalls. Consider bringing color swatches or photos of your current space to your first design consultation to ensure new pieces complement your existing decor.
Further reading
Explore more design trends in the Interior Decorating section of We are Home.
Source note: This article includes information reported by Design Milk.
Live Poll
Do you prefer visiting a showroom to test furniture before making a purchase?
