New Premium Off-Road Shocks Launch for 2027
Owners of off-road trucks and SUVs will have a new adjustable, U.S.-made shock option when the line reaches market in early 2027.
Updated on Nov. 4, 2026 in Auto Parts
Astemo Americas Inc. introduced SHOWA Performance, a new premium shock absorber brand for off-road trucks and SUVs, at the 2026 SEMA Show in Las Vegas, Nevada. The shocks are expected to become available in early 2027.
Why it matters
The launch gives off-road truck and SUV owners a new domestically designed, premium suspension option, marking SHOWA's entry into the four-wheel off-road market. Brand-level suspension upgrades like this affect the cost and choice of replacement shocks for owners who tow, trail, or drive rough terrain.
SHOWA Performance's lineup includes three families: the ORC 2.0 monotube shock with a 45mm bore, the PSD 2.25 position-sensitive damping shock with a 57mm steel body, and the SPIRE 2.5 adjustable, rebuildable aluminum-body monotube shock with ARC 2 technology. The brand was introduced at SEMA booth No. 55217.
The players
Astemo Americas Inc.
The U.S. arm of Japanese suspension maker Astemo, which introduced the SHOWA Performance off-road shock line.
SHOWA
A suspension brand with more than 60 years of experience in two-wheel racing and suspension technology, now entering the four-wheel off-road market.
Sergio Pinillos
An off-road racer scheduled to compete in a SHOWA-equipped 4600-class vehicle at the 2027 King of the Hammers.
The details
The SPIRE 2.5 lets drivers adjust low- and high-speed compression damping without tools, so suspension tuning can change without a shop visit. The PSD 2.25 uses patented Hydraulic Compression Stop and Hydraulic Rebound Stop technologies, and the ORC 2.0 uses a corrosion-resistant, Cerakote-finished steel body. SHOWA says the shocks are designed and manufactured in the United States.
Timeline
2026 SEMA Show: SHOWA Performance introduced its off-road shock brand in Las Vegas.
Early 2027: SHOWA Performance shocks are expected to become available.
2027: SHOWA plans to demonstrate its technology through off-road racing and events, including King of the Hammers, the Ultra4 series, and Jeep Jamboree USA.
The Home Front
Off-road shock absorbers sit at the premium end of the aftermarket suspension segment, where adjustable monotube designs are a common reference point for serious trail and race builds. SHOWA's entry adds a new brand with a domestic manufacturing claim to a segment where buyers have traditionally weighed price against tunability.
If you drive an off-road truck or SUV and are shopping for shocks, add SHOWA Performance to the list of options to compare when the line reaches market in early 2027. Ask any installer to confirm fitment and mounting for your specific model, since suspension work is best handled by a qualified mechanic.
The takeaway
A new domestically made off-road shock line is on the way, which adds a premium option for truck and SUV owners who want adjustable damping. Keep the product name and expected 2027 availability in mind when planning your next suspension upgrade.
What happens next
SHOWA Performance shocks are expected to reach the market in early 2027, and the brand plans to showcase its technology at King of the Hammers, the Ultra4 series, and Jeep Jamboree USA during 2027.
Further reading
For more on the parts that keep a vehicle's ride and handling in shape, see Auto Parts.
Source note: This article includes information reported by Modern Tire Dealer.
