Stratus Clean Targets 25 New Markets for U.S. Expansion
The commercial cleaning franchise is growing its regional presence as it eyes expansion into new domestic markets.
Updated on Oct. 29, 2026 in Home Cleaning
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Stratus Clean is expanding its reach with 97 active master franchise regions across the country. The company is currently targeting 25 additional U.S. markets for growth following its consistent performance as a fast-growing franchise.
Why it matters
The company targets secondary and tertiary markets to avoid high competition and leverage closer-knit business communities. This expansion model allows them to maintain recurring revenue growth, as seen in the recent success of their Milwaukee territory.
The Milwaukee master franchise recently surpassed $100,000 in recurring business. Stratus Clean maintains 97 active master franchise regions and supports 5,000 unit-franchisees across the United States and Canada.
The players
Stratus Clean
A Los Angeles-based commercial cleaning franchise company that has been recognized as the fastest-growing franchise for four consecutive years.
Tywone Redmond
One of the master franchisees who purchased and developed the Milwaukee, Wisconsin region.
Darrel McNeal
A partner in the Milwaukee master franchise region who helped oversee the territory's initial growth.
The details
Master franchisees participate in a two-week training program, which is split between the Los Angeles headquarters and their own local territory. Once operational, they are supported by a dedicated mentor and participate in regular tiered peer calls to share best practices. The business model prioritizes recurring service contracts, which helped the Milwaukee region reach its recent milestone in under two years.
Timeline
2006: Stratus Clean was founded.
August 2023: Milwaukee partners purchased their master franchise region.
January 2024: The Milwaukee master franchise opened for business.
January 2026: The Milwaukee territory surpassed $100,000 in recurring business.
2027: Stratus Clean plans to enter the United Kingdom.
The Home Front
Stratus Clean is following the industry trend of prioritizing expansion into secondary and tertiary markets to avoid oversaturated areas. This approach mirrors the broader shift in the service franchise sector, which seeks growth in smaller, community-focused regions to ensure long-term stability.
If you are considering a small business venture, research the training and mentorship support provided by established franchise systems. Prospective owners should review official territory data and startup requirements to assess if this model aligns with their local market needs.
The takeaway
Stratus Clean is continuing its aggressive expansion by targeting 25 new U.S. markets while preparing for an international launch in 2027. Aspiring business owners should evaluate the benefits of mentor-led training programs when researching new franchise opportunities.
Further reading
For more on industry standards and service provider operations, explore our guide to Home Cleaning.
More information
To review the current investment and support resources, visit the Stratus Clean franchise opportunity information.
Source note: This article includes information reported by ISSA | The Worldwide Cleaning Industry Association.
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