Kris Jenner Declines Adult Diaper Endorsement Deal
Kris Jenner, 70, opted out of a partnership for Depends after receiving career advice from her daughter, Kim Kardashian.
Updated on Oct. 29, 2026 in Eldercare
Kris Jenner declined a brand partnership to promote Depends adult diapers after receiving guidance from her daughter, Kim Kardashian. The decision was shared during a conversation on a film set.
Why it matters
Celebrity brand endorsements often shape consumer perceptions of medical and lifestyle products for aging populations. This discussion highlights the role of family input in managing professional opportunities for aging public figures.
At 70 years old, Kris Jenner confirmed she passed on an offer to represent the Depends adult diaper brand. The conversation regarding the potential partnership occurred while Jenner was visiting the production set of the film The Fifth Wheel.
The players
Kris Jenner
A 70-year-old television personality and entrepreneur known for managing the careers of her family members.
Kim Kardashian
A 46-year-old entrepreneur and reality television star who provides guidance on brand partnerships and career management.
Eva Longoria
A 51-year-old actor and producer who was present when the details of the potential endorsement deal were shared.
The details
The endorsement offer was revealed during a dialogue between Kris Jenner and Eva Longoria while the latter was involved in film production. Kim Kardashian, who is 46, weighed in on the proposal, ultimately advising her mother against accepting the deal. Such high-profile rejections are common in celebrity brand management, where representatives carefully curate product associations to align with long-term public image goals.
Timeline
October 29, 2026: Kris Jenner publicly shared details about the rejected endorsement deal.
2025: Kim Kardashian discussed managing the career of her daughter, North, on a podcast.
The Home Front
The entertainment industry is increasingly focused on the intersection of celebrity status and products designed for aging households. This follows a broader trend where public figures are more selective about associating their professional brand with household medical and personal care items.
When evaluating household products or potential brand partnerships, consider how the identity of the spokesperson aligns with the product utility. Family members often provide a valuable second opinion when balancing public appearances with personal health and lifestyle needs.
The takeaway
Brand associations carry weight, even for high-profile figures who carefully curate their public image based on family input. When considering your own household's brand preferences or care needs, prioritizing personal comfort over market trends remains a best practice.
Further reading
For more on how families navigate care and lifestyle decisions, read our guide on Eldercare.
