Adventure Ready Brands Acquires CleanLife No Rinse
The acquisition of the long-standing personal care brand aims to expand product availability for U.S. households.
Updated on Oct. 27, 2026 in Home Cleaning
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Adventure Ready Brands has acquired the personal care company CleanLife No Rinse. The move is expected to expand the reach of CleanLife products to a wider customer base across the United States and internationally.
Why it matters
The acquisition aims to combine the manufacturing resources and established retail relationships of Adventure Ready Brands with CleanLife's specialized product line. This shift is intended to accelerate product innovation and broaden market distribution for the legacy brand.
CleanLife, founded more than 60 years ago, maintains manufacturing operations in Ohio. Adventure Ready Brands continues to operate its own production and distribution facilities across New Hampshire and Montana.
The players
Adventure Ready Brands
An outdoor-focused personal care company founded in 1973 that manages manufacturing and distribution facilities in New Hampshire and Montana.
CleanLife No Rinse
A manufacturer of no-rinse personal care products based in Ohio that has been operating for over 60 years.
Greg Davis
The founder of CleanLife who will stay on to assist with the business transition following the acquisition.
The details
Adventure Ready Brands intends to integrate CleanLife into its existing personal care portfolio by leveraging its established national sales and distribution networks. By applying its current marketing capabilities and retail partnerships to the CleanLife brand, the parent company expects to scale distribution. Company founder Greg Davis will remain involved with the business throughout the transition period.
Timeline
CleanLife was founded in the 1960s.
Adventure Ready Brands was founded in 1973.
Adventure Ready Brands acquired CleanLife No Rinse in October 2026.
The Home Front
This acquisition fits into a broader market trend where established personal care brands are being absorbed into larger, more diversified household-goods portfolios. Such moves often signal changes in retail availability for legacy products as companies streamline their supply chains.
Readers who rely on CleanLife products may notice expanded availability in national retail stores in the coming months. Continue to check the manufacturer's website for any updates regarding potential product line expansions or changes to availability.
The takeaway
The acquisition by Adventure Ready Brands marks a new chapter for the 60-year-old CleanLife brand as it prepares to enter broader retail markets. Customers should keep an eye on local retailers for increased shelf presence of these specialty personal care items in the future.
Further reading
For more on evolving household supply categories, see our guide to Home Cleaning.
Source note: This article includes information reported by Sgbonline.
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