Pittsburgh Paints Launches New Veloura Trim Enamel
The new low-VOC waterborne urethane enamel is now available for doors, cabinets, and trim projects nationwide.
Updated on Oct. 26, 2026 in Interior Decorating
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The Pittsburgh Paints Company has launched Veloura Trim, Door, and Cabinet enamel, a new waterborne urethane alkyd paint designed for interior and exterior use. The finish is now available to homeowners nationwide through company stores, select dealers, and online retailers.
Why it matters
This new finish addresses the growing consumer demand for premium, low-VOC urethane enamels that can be applied to both trim and cabinetry. With a VOC content of less than 50 grams per liter, it offers a lower-odor option for home improvement projects.
The new enamel features a VOC content of less than 50 grams per liter and is available in both satin and semi-gloss sheens. It is currently sold at Pittsburgh Paints stores, select independent dealers, and via their online portal.
The players
The Pittsburgh Paints Company
A paint manufacturer based in Cranberry Twp., Pa., known for producing residential and commercial coatings.
The details
The product utilizes Smoothflow technology to improve leveling and flow, which is designed to minimize brush marks during application. By combining the durability of an alkyd resin with a waterborne formula, the paint achieves a hard finish while maintaining low VOC levels. The result is a coating suitable for high-traffic surfaces like doors and cabinets that requires fewer coats for a professional-grade appearance.
Timeline
The Veloura product line was released on October 26, 2026.
Live demonstrations will take place on November 5, 2026, from 11 a.m. to 2 p.m. local time.
The Home Front
The introduction of this finish follows a broader industry trend toward replacing traditional oil-based paints with waterborne alkyd hybrids that meet strict environmental standards. This shift simplifies the cleanup process for homeowners while retaining the durability historically associated with oil-based trim paints.
If you are planning to repaint cabinets or doors, evaluate this finish by comparing its Smoothflow application method against the specific requirements of your project surface. You can verify product specifications and compatibility with existing trim types on the manufacturer's website.
The takeaway
When choosing paint for high-traffic areas, look for low-VOC waterborne urethane hybrids that offer the durability of oil-based finishes with easier soap-and-water cleanup. Always check the product label for specific surface preparation requirements before beginning your cabinet or trim work.
What happens next
Interested homeowners can attend live product demonstrations of the Veloura line at approximately 50 participating locations on November 5, 2026, between 11 a.m. and 2 p.m. local time.
Further reading
For more tips on choosing the right finish for your home improvement projects, visit our guide on Interior Decorating.
More information
For full product technical data and availability, visit the Veloura product information page.
Source note: This article includes information reported by Woodworking Network.
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