RAWZ Natural Pet Food Appoints New Midwest Territory Lead
The company adds a certified carnivore nutritionist to manage regional retail partnerships and education.
Updated on Oct. 22, 2026 in Cats
RAWZ Natural Pet Food has appointed Bridget Jennings as its new Midwest Territory Manager. As a certified nutritionist and industry veteran, Jennings will oversee the brand's regional sales, strategy development, and retailer education across nine states.
Why it matters
The appointment signals a shift in the regional support and educational resources available to pet retailers throughout the Midwest. By bringing on a specialized nutritionist, the company aims to deepen the expertise provided to local partners and the pet owners they serve.
Jennings arrives with a track record of achieving 75% growth in her previous role and managing a $6 million territory at Stella & Chewy's over five years. She is tasked with overseeing operations across nine states in the western Midwest.
The players
Bridget Jennings
A certified carnivore nutritionist and experienced regional sales manager who previously worked with K9Feline Natural and Stella & Chewy's.
RAWZ Natural Pet Food
A pet food manufacturer focusing on natural ingredient profiles that is expanding its regional management structure in the Midwest.
The details
In her new role, Jennings acts as the primary liaison for retail partners, focusing on sales strategy and consumer education. She leverages her certification as a Carnivore Nutritionist to lead training sessions that help retailers better understand pet dietary needs. This professional background follows her previous success in managing large-scale regional retail accounts.
Timeline
The appointment of Bridget Jennings was officially announced on October 22, 2026.
The Home Front
The pet industry is increasingly prioritizing specialized nutrition experts to support retail distribution networks. This trend mirrors a broader push for transparent, ingredient-focused manufacturing in the competitive home-care and pet-wellness landscape.
Pet owners in the Midwest may see more nutritionally informed guidance from their local retail staff as new training programs roll out. If you have specific dietary questions for your pets, consider asking your local retailer about the expertise provided by their manufacturers' representatives.
The takeaway
The addition of a certified nutritionist to the regional team aims to improve the quality of nutritional advice provided at the point of sale. Pet owners should feel encouraged to leverage the expertise of store staff when evaluating dietary options for their household pets.
Further reading
For more on managing your cat's dietary health and lifestyle, explore our guides in the Cats section.
Source note: This article includes information reported by Petage.
