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Honda Files Trademarks for New SUV Lineup

The manufacturer plans to introduce new off-road and eight-passenger vehicles to its lineup by 2028.

Updated on Oct. 21, 2026 in Car Types

Isometric editorial illustration of a minimalist clay SUV automotive design model on a plinth, representing future vehicle development.
Honda has filed four new trademarks with the U.S. Patent and Trademark Office, signaling an expansion of its SUV lineup by 2028. AI Illustration. Upload story photo >

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Honda has filed four new automotive trademarks with the United States Patent and Trademark Office, signaling upcoming additions to its vehicle lineup. The filings follow announcements from Acura regarding the development of new SUV models, including an eight-passenger vehicle and an off-road model.

Why it matters

These trademark filings indicate a shift in Honda's long-term product strategy, as the manufacturer prepares to expand its SUV offerings in the U.S. market. The new models are expected to diversify options for families needing more space or off-road capability by 2028.

Honda filed for the names TDX, LDX, TYPE-TRAIL, and TYPE T on October 16, 2026. These applications cover automobiles and structural parts as the company plans for an eight-passenger SUV and a next-generation hybrid RDX.

The players

Honda Motor Co.

A major automotive manufacturer that produces a wide range of vehicles and is now expanding its SUV portfolio.

Acura

The luxury division of Honda that is currently developing new off-road and three-row SUV models.

The details

The trademark filings allow the manufacturer to secure brand naming rights for new vehicles under development. Honda intends to introduce an off-road SUV and a three-row model by 2028, alongside a redesigned compact RDX featuring a two-motor hybrid powertrain. These developments reflect a focused effort to refresh the brand's footprint in the competitive SUV category.

Timeline

  1. October 16, 2026: Honda filed four automotive trademarks.

  2. First half of 2028: Expected release of the new off-road Acura SUV.

  3. 2028: Expected release of the new three-row Acura SUV and the next-generation RDX.

The Home Front

These filings align with the broader industry trend of manufacturers aggressively expanding into the high-demand three-row and off-road SUV market segments. This shift reflects a strategic response to changing family preferences for versatile vehicles with increased passenger capacity.

If you are currently in the market for a family vehicle, consider monitoring these upcoming Acura releases as 2028 approaches to see if they fit your future household space needs. Keep an eye on your current vehicle's maintenance schedule while waiting for these new options to reach dealership lots.

The takeaway

Honda's move to secure these trademarks suggests a significant update to its luxury SUV fleet is on the horizon. Families should note that the rollout for these new models, including the three-row and hybrid options, is scheduled to begin in 2028.

Further reading

For more on the changing vehicle market, see our coverage of Car Types.

Live Poll

Would you consider purchasing an off-road version of a three-row SUV?