Vitamix Releases MaxExtract Cold Press Juicer
The new $499.95 appliance offers homeowners a way to process produce with dishwasher-safe parts and manual jam controls.
Updated on Oct. 20, 2026 in Appliances
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Vitamix has officially launched the MaxExtract Cold Press Juicer, a new appliance designed to process produce using a rotating auger system. The machine is available now in black or white color options for $499.95.
Why it matters
The introduction of this new model adds a specialized cold-press option to the company's lineup, offering homeowners a new way to integrate whole-produce processing into their kitchen routines. Its design focuses on user maintenance with dishwasher-safe components.
The MaxExtract Cold Press Juicer retails for $499.95 and features a 5.3-inch wide hopper to accommodate produce. The unit uses a rotating auger to press juice, with a design that currently requires ongoing testing for compatibility with various produce types.
The players
Vitamix
An Ohio-based manufacturer best known for high-performance blenders and kitchen appliances used in residential and commercial settings.
The details
The machine operates by using a rotating auger that crushes and presses produce to extract juice. An external knob allows users to manually control the direction of the auger, enabling them to reverse the rotation to clear potential jams during operation. The system includes two types of strainers, a fine-mesh option and an Easy-Clean version, and features an automatic shut-off mechanism integrated into the hopper lid for safety.
Timeline
Oct. 15, 2026: The Vitamix MaxExtract Cold Press Juicer officially launched.
The Home Front
This release follows a broader industry shift toward premium, specialized kitchen appliances that offer specific extraction methods beyond traditional blending. It marks a push by manufacturers to offer more targeted utility in the countertop appliance space.
If you are considering this machine for your kitchen, note that all removable parts are made of BPA-free Titan copolyester and are dishwasher-safe for easier maintenance. Ensure you have clear counter space for the 5.3-inch hopper assembly before installation.
The takeaway
When incorporating new specialized tools into your kitchen, prioritize models that feature dishwasher-safe components to streamline your cleanup routine. Keep an eye on manufacturer updates as the company conducts further testing on the machine's compatibility with diverse produce varieties.
Further reading
For more on the latest kitchen technology, visit our Appliances section.
Source note: This article includes information reported by Forbes.
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Would you pay nearly $500 for a dedicated kitchen appliance like a cold-press juicer?
