Super Cruise Tech to Expand Across GM Truck Lineups
The hands-free driving feature will arrive on more Silverado and Sierra trims by 2027, increasing standard equipment for owners.
Updated on Oct. 20, 2026 in Trucks
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General Motors plans to expand its hands-free driving technology, Super Cruise, across the Chevrolet Silverado and GMC Sierra truck lineups by 2027. This rollout will make the feature standard on high-end light-duty trims and available on most other versions of these popular pickups.
Why it matters
By integrating Super Cruise into more trucks, General Motors aims to significantly grow its software and services revenue, which reached over $800 million in the third quarter. For truck owners, this shift signals a future where advanced driver-assistance features become a standard expectation rather than a rare premium add-on.
General Motors reported Q3 software and service revenue exceeding $800 million, while deferred revenue is set to reach $7.5 billion by year-end, marking a 40% year-over-year increase. The company expects Super Cruise penetration in its truck portfolio to grow four to five times by 2027.
The players
General Motors
A major automotive manufacturer known for producing Chevrolet and GMC vehicles, currently shifting its business model toward digital subscriptions.
Chevrolet Silverado
A long-standing full-size light-duty truck line produced by General Motors, frequently used by families for towing and everyday utility.
GMC Sierra
A premium full-size truck line from General Motors that shares many mechanical underpinnings with the Silverado while targeting luxury-oriented buyers.
The details
General Motors is executing this expansion by making Super Cruise a standard feature on top-tier Chevrolet Silverado and GMC Sierra light-duty models. The technology will also be offered as an available option on the majority of other trim levels within these truck lines. This strategy is part of a broader corporate pivot to increase the revenue mix generated through recurring software subscriptions and digital service packages.
Timeline
• Q3 2026: Recognized revenue for OnStar and Super Cruise exceeded $800 million.
• Year-end 2026: GM targets $7.5 billion in deferred revenue and 850,000 subscribers.
• 2027: Penetration of Super Cruise in trucks is projected to increase four to five times.
The Home Front
Automakers are increasingly prioritizing high-margin digital service subscriptions over traditional hardware sales to bolster long-term revenue. This transition mirrors the industry-wide move toward software-defined vehicle architectures that rely on continuous connectivity.
If you are in the market for a new truck, review the trim levels of the Silverado or Sierra to see which include standard versus optional hands-free driving technology. Be sure to account for potential long-term subscription costs when budgeting for the total cost of vehicle ownership.
The takeaway
As trucks transition into tech-heavy platforms, shoppers should factor digital capability into their long-term vehicle budget. Confirm with your local dealer whether a specific truck trim requires an active data plan for hands-free features to function as intended.
Further reading
Learn more about the latest developments in the Trucks market for your next vehicle purchase.
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