Smalls Cat Food Earns Clean Label Purity Awards
Cat owners can now look for new certification seals on nine formulas that have passed independent contaminant testing.
Updated on Oct. 15, 2026 in Cats
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Smalls has earned Clean Label Project Purity Awards for eight of its cat food recipes, with a ninth recipe receiving official Clean Label Project Certification. These accolades confirm the products met rigorous third-party testing standards for various environmental and chemical contaminants.
Why it matters
For cat owners concerned about ingredient safety, this certification provides independent verification that specific food formulas have been screened for substances like heavy metals, pesticides, and phthalates. Identifying brands that prioritize such testing helps pet parents make informed dietary choices for their animals.
Smalls achieved Purity Awards for eight chicken, turkey, pork, fish, and beef recipes, with the Smooth Fish Recipe earning Clean Label Project Certification. This recognition places the company among only three brands currently certified through this testing program.
The players
Smalls
A pet food manufacturer known for producing fresh cat nutrition formulas that have now received third-party purity recognition.
Clean Label Project
A national organization that uses accredited laboratory testing to evaluate pet food products for environmental and chemical contaminants.
The details
The certification process involves independent testing conducted at an ISO/IEC 17025-accredited laboratory. Experts evaluate finished pet food products for a range of harmful contaminants, including heavy metals, glyphosate, phthalates, and bisphenol. Following these successful evaluations, the brand is now authorized to display the Clean Label Project Purity Award and Certification seals on its packaging.
Timeline
October 15, 2026: Official recognition of the certification awards.
The Home Front
The pet nutrition market is increasingly defined by third-party testing as owners demand greater transparency regarding potential chemical exposure. This certification aligns with established industry efforts to standardize safety evaluations beyond basic nutritional requirements.
Pet owners can check the packaging of their current Smalls formulas to look for the new Clean Label Project Purity Award or Certification seals. If you prioritize contaminant-free nutrition, verify the specific recipe names on the official brand website before your next purchase.
The takeaway
Selecting certified pet food adds a layer of safety verification to your household's daily feeding routine. Consider auditing the current labels on your pet's food containers to see if your preferred brands participate in independent contaminant testing programs.
Further reading
Learn more about selecting safe nutrition for your pets in our guide to Cats.
Source note: This article includes information reported by Petfood Industry Community.
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Do third-party purity certifications increase your trust in the pet food brands you buy?
