Perelel Hits $100 Million Annual Revenue Run Rate
The wellness brand is expanding its product line beyond prenatal vitamins to include protein and metabolic supplements.
Updated on Oct. 15, 2026 in Pregnancy
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Perelel hit a $100 million annual revenue run rate in 2026 as the company expanded its health offerings beyond pregnancy supplements. The brand, which launched in 2020, also expects to achieve two years of profitability by December 2026.
Why it matters
The company’s growth reflects a shift in prenatal wellness brands targeting broader demographics through the addition of protein powders and plant-based supplements. By diversifying its catalog, the brand aims to reach women who are not currently on a motherhood journey.
Supplements in powder form now account for 15 percent of the business, with half of those customers new to the brand. Overall, the company has raised $40 million since launching in 2020, including a $27 million investment from Prelude Growth Partners in 2025.
The players
Perelel
A wellness company that specializes in supplements developed with OB-GYN oversight for different stages of motherhood.
Prelude Growth Partners
A private equity firm that focuses on investing in consumer brands, including a $27 million infusion into Perelel in 2025.
The details
Perelel develops its product line by combining OB-GYN recommendations with customer feedback and internal clinical research. A study conducted in August 2026 confirmed metabolic and cognitive health benefits of the brand's triple-support protein. The company expanded its core inventory, which originally focused on vitamin packs, to include these plant-based protein powders.
Timeline
September 2020: Perelel launched with five vitamin packs.
2025: Prelude Growth Partners invested $27 million.
August 2026: Clinical study found health benefits in protein powder.
2026: Perelel reached $100 million revenue run rate.
December 2026: Perelel achieves two years of profitability.
The Home Front
The expansion of pregnancy-focused companies into general protein and metabolic health reflects a broader trend toward comprehensive household wellness. This shift allows brands to maintain long-term customer relationships well beyond the traditional prenatal supplement window.
If you are evaluating health supplements for your household, consider checking the clinical research backing any new product additions. Always consult your primary care provider or OB-GYN before introducing new protein powders or vitamins into your daily routine.
The takeaway
When choosing supplements, look for brands that provide transparency regarding clinical studies and medical oversight in their product development. Keep your OB-GYN in the loop whenever you update your supplement regimen to ensure it aligns with your specific health needs.
Further reading
For more on the latest developments in maternal wellness products, visit our Pregnancy section.
Source note: This article includes information reported by Inc..
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