Jordan-Owned Ferrari 550 Maranello Sold for $2.7 Million
The 1997 coupe shattered previous model records after selling at auction in late September.
Updated on Oct. 11, 2026 in Performance Vehicles
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A 1997 Ferrari 550 Maranello previously owned by Michael Jordan sold for $2.7 million on September 30, 2026. This auction result sets a new record for the model, which typically sees average auction prices near $200,000.
Why it matters
Celebrity provenance and historical ownership have significantly inflated the market value for this specific collector vehicle. Analysts expect this record-breaking sale to influence broader pricing trends for the limited production run of 3,083 coupes.
The vehicle reached a final price of $2.7 million, substantially higher than the previous record of $648,500. This 1997 coupe features 18,501 total miles, with 6,400 of those miles accumulated by Michael Jordan during his ownership.
The players
Michael Jordan
Professional basketball legend known for his high-profile vehicle collection.
We Are Curated
An exotics dealer based in Miami that specializes in sourcing rare and collectible automobiles.
Joopiter
An online auction platform that hosts sales for high-value collectibles and rare goods.
The details
The Ferrari 550 Maranello is powered by a 5.5-liter V12 engine that produces 479 horsepower and 420 pound-feet of torque, allowing for a 0-62 mph time of 4.4 seconds. The vehicle was tracked down by the Miami-based dealer We Are Curated before being listed on the Joopiter platform. Its value is driven by both the performance specifications of the V12 engine and the cultural significance of its former owner.
Timeline
1996-2002: Production period for the Ferrari 550 Maranello.
1997-2002: Period Michael Jordan owned the vehicle.
August 2026: Previous auction record set at $648,500.
September 30, 2026: Record-setting auction sale occurred.
The Home Front
This sale represents a significant departure from standard auction averages for the 550 Maranello, which historically track closer to $200,000. It highlights how celebrity ownership can exponentially inflate the appraisal value of performance-focused inventory within the secondary market.
Owners of similar Ferrari 550 Maranello units should monitor auction results to understand how this outlier impacts the valuation of their own assets. If you are considering selling a collectible vehicle, consult with a professional appraiser to determine if your unit's history holds unique market value.
The takeaway
This record sale underscores the massive value gap created when iconic personal history meets rare automotive engineering. If you own a high-performance vehicle, keep detailed service and ownership records organized, as they are essential for establishing provenance and value in the collector market.
Further reading
For more on high-end vehicle market movements, explore the Performance Vehicles section.
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