Six Finalists to Vie for Custom 2025 Ram 2500
Business owners across the country will compete this November for a modified truck at the upcoming 2026 SEMA Show.
Updated on Oct. 8, 2026 in Trucks
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The AAM Group and Lippert Automotive have identified six finalists for the 2026 Keys to Ride sweepstakes. These business owners will compete for a custom 2025 Ram 2500 during a live event on November 5, 2026.
Why it matters
The sweepstakes program serves to reward professional shops for selling and installing Lippert brand products. This initiative acknowledges the role of independent businesses in the automotive aftermarket industry.
Six finalists were chosen from participating businesses in Arkansas, Georgia, Virginia, Utah, Oregon, and Texas. The final winner will be selected from this group on November 5, 2026.
The players
The AAM Group
A major automotive marketing and distribution organization that coordinates programs for truck accessory retailers.
Lippert Automotive
A prominent manufacturer of aftermarket truck and towing components that sponsors industry reward programs.
The details
Jobbers earned entries into the sweepstakes by purchasing select Lippert brand products from Total Truck Centers warehouse distributors throughout the year. Finalists were chosen through a random drawing to qualify for the grand prize. The winner will be determined during a live presentation at the Las Vegas Convention Center as part of the 2026 SEMA Show.
Timeline
January 1, 2026: Qualifying period for sweepstakes entries began.
August 31, 2026: Qualifying period for sweepstakes entries ended.
November 5, 2026: Live presentation to determine the winner at 10 a.m. PST.
The Home Front
The sweepstakes is tied to the SEMA Show, the premier annual trade exhibition for the automotive aftermarket sector. This event follows the industry tradition of utilizing major trade gatherings to host high-profile marketing giveaways for professional retailers.
If you own a shop that handles vehicle installations, you can look for similar brand-sponsored loyalty programs that offer equipment or vehicle prizes. Always verify contest eligibility requirements through official corporate channels before making qualifying purchases.
The takeaway
This promotion highlights how manufacturers incentivize high-volume professional installations through high-value prizes. Retailers interested in future contests should track official notices from their warehouse distributors for similar upcoming sweepstakes opportunities.
What happens next
The final winner of the custom 2025 Ram 2500 will be selected during a live presentation on November 5, 2026, at 10 a.m. PST at the Las Vegas Convention Center.
Further reading
Learn more about the latest developments in the industry by visiting Trucks.
More information
You can find complete sweepstakes details and information on the program website.
Source note: This article includes information reported by THE SHOP.
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