Hasbro Unveiled New Transformers Action Figure Lines
Collectors can soon pre-order new models from the Age of the Primes and Studio Series collections.
Updated on Oct. 8, 2026 in Car Culture
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Hasbro has introduced a fresh wave of Transformers action figures spanning the Age of the Primes, Studio Series, and Retro G1 product lines. The new releases include a variety of character figures featuring updated conversion steps and specific height measurements.
Why it matters
These additions update the company's long-running toy portfolio with new character models, providing enthusiasts with specific figures ranging from 4 to 7.5 inches in height. The release schedule offers distinct purchasing channels for the different product series.
The new figures include the 6.5-inch Guzzle and 7-inch Cybershark, alongside Studio Series models like the 4.7-inch Autobot Jazz. Conversion complexities vary, such as the Guzzle figure which requires 23 steps and the Exhaust model which requires 18 steps.
The players
Hasbro
A global toy and game manufacturer known for developing the Transformers franchise and managing multiple collectible product lines.
Walmart
A multinational retail corporation acting as the exclusive retailer for the Retro G1 Bug Bite and Exhaust action figures.
Hasbro Pulse
The official direct-to-consumer retail website operated by the manufacturer for pre-ordering new Transformers figures.
The details
The newly announced figures across the Age of the Primes and Studio Series utilize varying conversion mechanisms to transition between robot and vehicle modes. For example, the Studio Series Autobot Ratchet requires 31 conversion steps, while the 7.5-inch Onyx Prime and Starscream figures offer distinct sizes for the collection. Fans can secure the Retro G1 Bug Bite and Exhaust figures, which are sold as Walmart exclusives, ahead of the general pre-order window for the other lines.
Timeline
October 8, 2026: Hasbro officially unveiled the new Transformers action figure lines.
October 13, 2026: Pre-orders begin for Age of the Primes and Studio Series figures.
The Home Front
This release continues the long-standing industry trend of tiered collectible releases that mix mass-market availability with exclusive retailer partnerships. These figures build upon the engineering legacy of the Transformers Studio Series by refining conversion complexity for modern collectors.
If you are looking to add these figures to a collection, mark your calendar for the October 13 pre-order window on the manufacturer's official site. For those interested in the Retro G1 models, check the availability of the Bug Bite and Exhaust figures directly through the exclusive retailer.
The takeaway
These new Transformers figures offer varying levels of conversion complexity, ranging from 18 to 31 steps. Collectors should monitor the Hasbro Pulse website starting October 13 to place pre-orders for the latest Age of the Primes and Studio Series additions.
Further reading
Explore the latest releases and collector trends in Car Culture.
Source note: This article includes information reported by Flickering Myth.
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