Indian Motorcycle and Jack Daniel’s Renew Partnership
Fans can now shop for new co-branded apparel while awaiting a fresh series of limited-edition motorcycles.
Updated on Oct. 6, 2026 in Motocycles
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Indian Motorcycle and Jack Daniel’s have officially launched a new multi-year partnership, marking the return of their collaborative efforts. This announcement follows a successful seven-year run of V-Twin motorcycle projects that concluded in 2023.
Why it matters
The brands are reviving a collaboration known for high demand, such as the 2018 Scout Bobber that sold out in under 10 minutes. This partnership reunites two companies focused on American craftsmanship and heritage to produce future limited-edition models.
The partnership spans multiple years, building on a prior collaboration series that lasted seven years. Merchandise is currently available at the Jack Daniel Distillery and authorized Indian dealerships.
The players
Indian Motorcycle
An American manufacturer known for its historic motorcycle lineup and premium cruiser models.
Jack Daniel's
A world-renowned distillery based in Lynchburg, Tennessee, that produces American whiskey.
The details
The companies are reviving their V-Twin motorcycle collaboration series, which previously ran from 2016 to 2023. While limited-edition motorcycles are planned for the future, the partnership currently focuses on a new line of co-branded merchandise now available to the public.
Timeline
The original V-Twin collaboration series ran from 2016 to 2023.
A 2018 Jack Daniel's Scout Bobber sold out in under 10 minutes.
The new multi-year partnership was announced on October 1, 2026.
Co-branded merchandise went on sale on October 2, 2026.
The Home Front
This partnership follows the seven-year precedent set by the 2016-2023 V-Twin collaboration series between these iconic American brands. It highlights a continuing trend of heritage-focused luxury collaborations in the powersports and consumer goods market.
If you are interested in the upcoming motorcycle releases, keep an eye on official announcements from your local Indian dealership for news on model availability. You can currently purchase co-branded merchandise at the Jack Daniel Distillery or via authorized retail partners.
The takeaway
This partnership marks a return to a high-demand collaboration series that previously saw limited-edition inventory sell out in minutes. Collectors should monitor authorized dealership channels for future announcements regarding production numbers and motorcycle pricing.
Further reading
Explore the latest Motocycles news to see how this collaboration compares to other custom bike trends.
Source note: This article includes information reported by HotCars.
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