Entrata Released Platform Tier With 300 New Features
Apartment residents and property managers may see new AI tools managing lease audits and property website updates.
Updated on Oct. 6, 2026 in Apartments
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Property management platform Entrata has launched a new tier called Entrata Pro, which includes more than 300 new features for property operations. This update introduces AI-driven tools for lease auditing and automated website building for multifamily rental properties.
Why it matters
The integration of these AI capabilities aims to maintain data context across property management workflows, potentially reducing discrepancies in billing and financial forecasting. For residents, this shift often translates to more consistent digital communications and faster property portal updates.
The October 2026 release adds over 300 features to the company's operating system, which has been in service since 2003. This includes the new Entrata Pro tier designed to sit alongside the existing Entrata Core platform.
The players
Entrata
Headquartered in Lehi, Utah, this company has provided property management software for the multifamily industry since 2003.
The details
The update introduces Forge, an AI language model specifically built for the multifamily industry. Tools like Lease File Audit scan PDF documents to compare stated lease terms against current billing data, while ELI+ Orchestrator provides conversational agents with consistent context across various communication channels. Additionally, the AI Website Builder automates the creation and migration of property sites to keep digital information current.
Timeline
Entrata introduced Entrata Pro at the Entrata Summit in September 2026.
The official announcement for the October release occurred on October 6, 2026.
The Home Front
This release follows the broader industry trend of integrating artificial intelligence into property management systems to automate clerical tasks. It marks a shift toward higher levels of digital oversight for apartment operators as they move to reduce revenue discrepancies.
If you notice changes to your resident portal or how your building communicates lease renewal terms, these updates may be part of the new automated audit features. Keep an eye on your digital statements to ensure your billing aligns with the terms outlined in your signed lease.
The takeaway
The move toward AI-based auditing aims to close the gap between lease agreements and actual billing cycles. Residents should keep copies of their signed lease documents on file to cross-reference with any digital billing statements issued through their property portals.
Further reading
Learn more about how technology influences the rental market by visiting our Apartments section.
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